WiFi Advertising - Aug 8, 2017
Once you’ve decided to invest in a wi-fi hotspot for your business, one of the many things you will need to consider as you set it up is how to get your customers to use it once it is ready to go. Here are a few simple ideas to help incentivize your WiFi hotspot and make it more useful for you and your customers.
Locate your network where customers are going to be
Ideally, your shop is in a visible, public spot people walk by anyway. You’ll find people head for shopping malls and retail stores in their off-time, so setting it up near the front of your shop is a good idea. An even better idea is creating a comfortable area for people to sit and use your network, especially if they are there with someone else who is shopping.
Make your network visible
People will not use what they do not know is there. Put signs up in your windows to let your customers know you have a hotspot. Placing signs in public areas around your shop will let them know before they come in, and maybe earn you a few customers who might have passed you by for another shop otherwise.
Make sure the signal is strong
Just like people will not use what they do not is there, they will not use a network that has a weak signal or other problems that could make it unreliable. Make use of stumbling and surveying tools to check out the strength of your signal at every possible location within your shop. Customers will appreciate being able to use the network no matter where they are inside the store.
Make it easy to connect
No one wants to go through a long and complicated authentication process just to access the WiFi for the time they will be spending in your shop. A basic login allows your customers to get online quickly without the fuss of a giant form to fill out. If you’re looking for a way to collect demographic information with your network at the same time, consider a social login. Either way, your customers will have easy access to your network, and monitoring their access will be much easier for you. It will also be easier to gather the data you need to help improve your current sales and marketing strategies.
Once your hotspots are being utilized, what’s the next step? You are providing an amenity for people near your business, but what is the return for you? With a Social WiFi solution, you can generate an additional value through your WiFi service by capturing user information, targeting, and marketing your business to those you who have connected to your hotspot. Creating your own base and marketing to them is a surefire way to garner additional interest and transform connections into customers.
Contact us today, and we’ll help you flip those connections into customers!
WiFi Advertising - Jul 27, 2017
We could have come up with 17 complicated ways to encourage customers to access your WiFi hotspot, but we thought better of it. Instead, here are three easy ways to do it!
Quick Authentication Means More Users
No one wants to spend a great deal of time in attempting to utilize a WiFi connection. In this fast paced world, people want the handy in and out option that is becoming readily available in many venues. By providing an authentication process that is quick and easy, you will gain many more users. You could even allow the option of logging in by using social media credentials.
Rewards and Incentives For New And Returning Customers
Offering a particular incentive for using your WiFi connection is another valuable tool for increased customer participation. For instance, you could offer a discount on your products or even a freebie of some sort. When the ends justify the means, you can count on increased traffic and all the benefits that come with it!
Customized Incentives Based On Statistics
By taking into consideration your hit statistics, you can tailor rewards based on visitor specifics. For instance, if you notice that WiFi users are only signing in once, you can send a special offer for a second purchase that is likely to lure them back. If your statistics tell you that at your clothing shop, most of your patrons are female, you would do well to offer discounts on female clothing items more so than male.
Simply figuring out the prominent behavior patterns of your target audience will give you an upper hand in gaining their interaction. Having a splash page that is tailored to that audience can mean that they are more likely to access your WiFi hotspot again and again.
For more information on specifics regarding WiFi accessibility for your business please feel free to contact us today. We look forward to serving you!
Blog,Smart WiFi,Social WiFi,WiFi Marketing - Jul 25, 2017
WiFi marketing is an effective way to optimize your marketing toward customers by communicating messages to potential customers and users nearby.
In today’s connected world, free WiFi is a must, and customers are always looking for ways to get connected immediately. Including content offers, product information, and other collateral prior to customers accessing your WiFi hotspots is an excellent opportunity to implement a targeted marketing campaign.
WiFi marketing offers several benefits to your marketing department:
- You meet your customers where they are through geographic segmentation. When potential customers are in close proximity to your business they’ll access your content and product information before connecting to the hotspot, extending engagement with your brand.
- Custom landing pages will let you target customers with offers immediately, encouraging them to learn more about your business offerings and share their information in order to access the internet.
- You’ll delight customers and give them a reason to spend more time with your business. It’s important to offer something to customers first so that they feel more inclined to reciprocate by becoming patrons of your business.
- Receive contact information from potential customers. Knowing who you can target with email campaigns, social media ads, and other content offers you create is incredibly valuable in today’s business world. Using WiFi as a marketing tool to get your potential customers’ contact information lets you build a connection and turn them into leads for future sales.
Contact us for more on how to maximize your benefits from WiFi marketing. We’re dedicated to satisfying your guests and your marketing needs through WiFi hotspots.