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Case Study: BURGERFI

With multiple locations in the Sunshine State, BurgerFi offers an unique gourmet experience that despises industrialized fast food models, offering better-quality ingredients and more cooking to order compared to traditional hamburger chains. Every item is hand-prepared by gourmet chefs in their gourmet kitchen, using the freshest ingredients to achieve a great-tasting hamburger for maximum enjoyment every single time.

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The Challenge

Mike Parisi, marketing director of NDM hospitality, the company that operates four BurgerFi South Florida locations, came up with a Father’s Day special this past June, 2015. He was seeking to attract more families looking to take dad out to celebrate his special day.

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The Approach

Mr. Parisi made use of BurgerFi email list building opportunities through our Smart WiFi system by exporting the list of visitors at these four BurgerFi locations prior to Father’s Day. An email went out inviting BurgerFi fans to redeem an offer at any of the four locations on Father’s Day by showing their email to one of the servers.

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The Result

Over 50 families redeemed the deal, increasing Father’s Day attendance and revenue, thanks to GoZone’s email list building tool. In the words of Mr. Parisi, GoZone Smart WiFi is “the easiest way to get in contact with people”, proving to be a valuable asset to BurgerFi marketing efforts. “We were pleased with the success we had in the past promoting our charity and fundraising events with GoZone Smart WiFi. This time around, we were able to get the BurgerFi brand in front of our customers’ options by retargeting them in an unobtrusive way” Mr. Parisi added.

Mr. Parisi, reported a total of 10,000 new, verified addresses added to their newsletter list since GoZone Smart WiFi was installed. GoZone is very pleased to be able to serve BurgerFi with a platform that helps the brand realize its key business objectives while enhancing customer satisfaction.

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