Case Study: QUARTERDECK
With 6 popular beach bar and grill locations in South Florida, Quarterdeck is a Florida staple when it comes to great tasting seafood, steaks and ribs in an open atmosphere. Their brand is rooted in the belief that “customers don’t just eat [in their restaurant]; they hang out”. This being said, making a “personal connection with customers” is their mission. That attitude is reflected in every aspect of their design, featuring old marine equipment‚ surfboards‚ framed photos of customers and their families‚ and huge saltwater fish tanks that make you feel like you are in a family home.