Proximity Marketing – 5 Reasons to Implement

Digital marketing is continuously evolving, with many marketers constantly trying to stay ahead of the competition. According to Google, the top 100 most mature marketers, as seen on the maturity curve, are about four times more likely to surpass business goals, increase their market share, and boost revenue when compared to the 100 least mature marketers.

Developing strategies to stay at the upper end of the curve is essential if you want your business to thrive. Synchronizing personal data with location is one way to optimize your marketing strategy. This is known as proximity marketing.

What is Proximity Marketing?

Proximity marketing is simply the ability to communicate with your customers quickly when they are within or around your building. Using proximity marketing effectively can help you achieve your business goals in no time in terms of sales and revenue. Fortunately, you can harness your WiFi connection for this purpose. By utilizing geofences from your guest WiFi, you can interact seamlessly with customers within your premises by sending information to their mobile devices.

5 reasons for implementing proximity marketing

The advantages of implementing proximity marketing using WiFi connections are abundant. However, there are some key reasons why any business should consider harnessing this marketing opportunity.

More targeted messages and promotions

Marketing via messages is very effective when tailored to the recipient. Using a location status to capture data can help you send the right messages at the right time. For instance, you have a detailed list of customers who haven’t visited your business location in a while, and you can send them relationship messages. You can also tailor promotional messages to be sent to customers who have visited your area a specific number of times.

Gain more insights into customers’ needs

You would need to know what customers enjoy and what they want you to improve on for better customer service. Sending surveys is an excellent way to collect this information. With proximity marketing, you can send surveys to customers as they move a certain distance away from your location, marking their checkout status.

Better conversion rates

Due to the effectiveness of marketing with actual data, customers are more likely to subscribe to certain services or even visit again. The personal feel that proximity marketing gives customers influences their decision to react to a call to action.

Expanding your database

Using WiFi to gain data based on proximity to your location will give you a large bucket of personal data to work with. Not everyone that visits your location intends to purchase your service. Some are probably just visiting a guest. This means that your data does not have to be limited to only those who have ever used your service. Hence, you can increase your reach and possibly gain more customers.

Monitor Traffic

Using proximity marketing helps you monitor the influx of people into your location. This can be used for analysis purposes and to ensure you gain a holistic view of how well your business is doing.

Want to start boosting revenue and increasing customer engagement?

Ask GoZone WiFi about Proximity WiFi marketing implementation today! It has been developed specifically to capture necessary data using location stats for better marketing and analytics. By integrating into GoZone’s WiFi platform, your business performance will get a whole lot better.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.