Digital Menu

4 Reasons Why Restaurants Need a Digital Menu

Certain states, such as Florida and Georgia, have implemented new safety programs allowing restaurants and retailers to open back their doors to customers with certain stipulations. At what capacity restaurants can seat their guests depends on each State, but the main goal of these new rules is to allow small businesses to begin operating again while still being mindful to help limit the spread of COVID-19. One of the main challenges restaurants will be looking to tackle is limiting the physical contact between workers and patrons as much as possible.

One item that comes to mind that usually comes in contact with multiple hands in a day is a typical restaurant menu. If you are a restaurant owner or manager who needs to change the way you share your menus with your guests, you’ll want to learn about a new digital menu tool that will display right on a guest’s smartphone – Touchless Menu.

The Touchless Menu tool, created by GoZone WiFi, is a quick fix for restaurants that need to switch to a digital menu option for their business in a speedy and price-efficient manner. Touchless Menu displays a digital version of a restaurant’s menu via a running WiFi network. All guests need to do is connect to the restaurant’s WiFi, and then they will display the menu on their smartphone. There are also four other smart reasons for restaurants to switch to Touchless Menu.

Guests Will Feel More Comfortable

It is only fair we should assume people will want to limit the number of items they touch throughout the day. Even if a restaurant switches over to disposable menus, it is still plausible for guests to rightfully assume that a third party has handled disposable paper to some degree. Switching over to a digital menu that can be displayed on a guest’s smartphone creates a secure and trusted feeling for that customer. If you had the choice of using a disposable menu or viewing a restaurant’s entire menu on your smartphone, which one would you choose?

Saves Time for Wait Staff

Going to disposal menus could also mean having the staff spend time stocking up on said menus throughout. If you are attempting to bring guests the menus when seated, that could mean a tedious process for attempting to safely transfer menus from the worker’s hands to the customer’s.

With Touchless Menu, a digital menu is readily available to every guest with a device to view it on (which these days means practically every adult and teenager). Guests who are waiting to be seated will also be able to view the menu, which can help save time on ordering their meals once they are seated. By eliminating the need of trying to handle disposable menus properly, your work staff can place all their focus on providing food to guests in a safe and clean environment.

Reduce or even Eliminate Printing Costs

If you are looking to use disposal menus, be prepared to add on a new cost of continually having to print them. One of the reasons GoZone came up with Touchless Menu was because they understood that restaurants, especially family-owned eateries, will need to as strategic with their budget as possible.

The cost of paying for printed menus can fluctuate with the number of guests asking to handle one. With Touchless Menus, you only pay a cost-efficient annual fee to showcase a digital menu readily available to any guest connecting to your guest WiFi.

Easily Update Digital Menu Items

Suppose you tend to make periodic changes to your menu selections. In that case, that can lead to constantly changing either your printed menus or physical menu display at the checkout counter. Touchless Menu comes with a simple drag-and-drop editor so restaurateurs can make needed menu changes in a matter of seconds.

Are you a restaurateur looking to reopen soon? Have you considered how you will handle the menu situation for your guests? Here at GoZone, we have multiple team members with years of food and hospitality experience, and with their help, the Smart Wifi experts came up with Touchless Menu. If you are wanting to offer a quick and efficient menu tool for guests to be able to access your menu at a moment’s notice, Touchless Menu is here to help. Contact us today or schedule a demo with us. We are readily available to help you turn your paper menus into digital menus.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.