Guest Wi-Fi

Brick-And-Mortar Stores: 4 Reasons for Guest Wi-Fi in 2024

Picture this: it’s 2024, and the retail landscape is evolving unprecedentedly. As a brick-and-mortar store owner, you face the challenge of staying relevant in an increasingly digital world. You’ve heard about the benefits of offering guest Wi-Fi in your store, but is it worth it?

This discussion will explore four compelling reasons why guest Wi-Fi is a game-changer for brick-and-mortar stores in 2024:

  1. Offer guest Wi-Fi for a more convenient and informed shopping experience.
  2. Collect customer data through Wi-Fi to gain marketing insights.
  3. Increase engagement with interactive digital displays.
  4. Stand out from competitors by providing free Wi-Fi.

Enhancing Customer Experience

How can guest Wi-Fi in brick-and-mortar stores enhance your customers’ experience?

By providing guest Wi-Fi in your physical store, you can create seamless shopping experiences for your customers. In today’s digital age, many customers engage in online shopping and expect the same convenience when they visit a physical store. By offering Wi-Fi access, you allow your customers to browse and research products, access online reviews and ratings, and even engage with your store through social media. This enhances their overall customer experience and helps them make informed purchasing decisions.

Moreover, guest Wi-Fi allows you to provide personalized experiences for your customers. Access to their online shopping history and preferences will enable you to tailor promotions and offers to their needs. This not only increases customer satisfaction but also encourages loyalty and repeat visits.

Additionally, offering guest Wi-Fi in your brick-and-mortar store lets you gather valuable customer data. You can gain insights that inform your marketing strategies and improve retail sales by tracking their behavior and preferences. This data allows you to identify popular products and trends, target your marketing campaigns to specific demographics, and deliver personalized and timely marketing messages.

Increasing Foot Traffic

Offering guest Wi-Fi in your brick-and-mortar store can attract more customers and increase foot traffic to your establishment. In today’s digital age, people are constantly connected, and providing them with free Wi-Fi access while they visit your store can be a powerful incentive to come through your doors.

When potential customers know they can access the Internet while shopping or dining at your establishment, they’re more likely to choose your store over competitors that don’t offer this amenity. By providing guest Wi-Fi, you aren’t only meeting the expectations of tech-savvy customers and positioning your store as modern and innovative. This can enhance your brand image and reputation, increasing customer satisfaction and loyalty.

Additionally, guest Wi-Fi can encourage social media engagement and sharing, as customers can quickly post about their positive experiences in your store. This word-of-mouth marketing can attract even more foot traffic to your establishment, as people trust recommendations from their friends and family.

Boosting Sales and Revenue

Boost your sales and revenue by implementing guest Wi-Fi in your brick-and-mortar store. In today’s digital age, online shoppers increasingly rely on their smartphones to research products and make purchasing decisions. By offering guest Wi-Fi in your physical location, you can tap into this trend and attract more customers to your store.

Having guest Wi-Fi in your store allows customers to access the internet and easily use your products. This not only enhances their shopping experience but also increases their chances of purchasing. Furthermore, customers can access online reviews and ratings, helping them make more informed buying decisions.

Guest Wi-Fi also allows customers to engage with your store on social media. You can increase your online presence and reach a wider audience by encouraging social media engagement and sharing. This can lead to more foot traffic and potential sales.

In addition, having guest Wi-Fi enables you to implement digital marketing strategies. Collecting data on customer behavior and preferences through Wi-Fi analytics can tailor your marketing messages and promotions to target specific customer segments. This can result in higher conversion rates and boost your sales and revenue.

Improving Customer Loyalty

Once you have implemented guest Wi-Fi in your brick-and-mortar store and boosted your sales and revenue, the next step is improving customer loyalty.

In today’s retail industry, where online businesses and e-commerce platforms are thriving, brick-and-mortar retailers must find ways to retain and keep customers coming back. By offering this service in your store, you can provide customers with a seamless and convenient shopping experience.

With guest Wi-Fi, customers can browse and research products, compare prices, and read online reviews and ratings. They can also access their shopping carts from online stores and purchase directly from their mobile devices. This online and offline shopping integration creates a more personalized and convenient customer experience, increasing their satisfaction and loyalty.

Furthermore, guest Wi-Fi lets you engage with your customers on social platforms. You can encourage them to follow your store on social media, share their purchases, and leave reviews. By actively engaging with your customers, you can build a community around your brand and foster a sense of loyalty.

In addition, this soulution provides valuable data on customer behavior and preferences. Analyzing this data lets you identify trends, understand your customers better, and tailor your marketing strategies accordingly. This targeted approach will enhance customer loyalty, drive repeat purchases, and increase customer lifetime value.

Providing Valuable Marketing Insights

To gain valuable marketing insights, you can leverage the data provided by guest Wi-Fi in your brick-and-mortar store. By offering free Wi-Fi to your customers, you can encourage them to connect to your network and access the internet while they shop. This allows you to gather data on their browsing behavior and preferences, which can then be used to inform your marketing strategies.

One of the critical benefits of collecting this data is that it allows you to understand your customers and their shopping journey better. You can track which products they’re interested in, how long they spend in your store, and what they ultimately purchase. This information can help you identify popular products and trends, allowing you to optimize your inventory and marketing efforts.

In addition, guest Wi-Fi can facilitate customer engagement through social media channels. When customers connect to your Wi-Fi network, you can encourage them to follow and engage with your brand on platforms like Facebook, Instagram, and Twitter. This opens up opportunities for influencer marketing and word-of-mouth recommendations as customers share their positive experiences with their online networks.

For brick-and-mortar businesses, understanding the online behavior of offline shoppers is crucial. With the rise of online business and retail e-commerce sales, it’s essential to have a physical presence that complements your online efforts. By analyzing the data from your guest Wi-Fi, you can gain insights into how your physical store contributes to your overall annual revenue.

Guest Wi-Fi is Essential

Offering guest Wi-Fi in your brick-and-mortar store is essential in today’s digital age.

It enhances the customer experience, increases foot traffic, boosts sales and revenue, and improves customer loyalty.

Additionally, it provides valuable insights for your marketing strategies, giving you a competitive advantage.

By embracing guest Wi-Fi, you can create a modern and innovative  shopping environment, attract tech-savvy customers, and stay ahead of the competition.

Take advantage of the power of guest Wi-Fi to transform your store in 2024.

Stay ahead in 2024—supercharge your store with GoZone‘s innovative Guest Wi-Fi.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.