Bridging the Gap between Dining & Customer Loyalty

The restaurant industry is highly competitive, and the pursuit of customer loyalty is a highly coveted prize. New technology and software enable restauranteurs to utilize their guest Wi-Fi networks to obtain and retain new customers.

In the culinary world, a mere 20% of diners attain that coveted status of ‘loyal.’ Using guest Wi-Fi marketing, it’s possible to obtain the loyalty of the remaining 80%.

This innovative approach is a vital link between the dining experience and cultivating customer loyalty, presenting a golden opportunity for restaurant owners and astute marketers to turn unknown guests into devoted, unwavering customers.

Unraveling the Mystery of Unidentified Diners

Restaurant owners and marketing decision-makers have long been baffled by the world of nameless guests. In the competitive arena of modern dining, nurturing a loyal customer base is nothing short of imperative. Within this environment, the concept of a restaurant loyalty program powered by the guest Wi-Fi network emerges as a potent game-changer. Studies have shown that 83% of unidentified guests are willing to exchange their first-party data for a tempting offer or incentive.

The Potency of Loyalty Programs

A well-executed customer loyalty program is essential for drawing in fresh clientele and transforming unidentified diners into steadfast regulars. A restaurant loyalty app fosters profound engagement by creating personalized rewards and privileges for your patrons.

By endowing your customers with a restaurant loyalty card or membership, you bestow upon them the opportunity to accumulate points with each visit or purchase. These accrued points can be exchanged for many delightful benefits, including discounts, complimentary goodies, and exclusive promotions. This fosters patronage and nurtures a sense of exclusivity and belonging.

Exclusive discounts, complimentary offerings, and special promotions create a sense of belonging, enticing patrons for more. The ripple effects are far-reaching, encompassing heightened loyalty, amplified customer retention, and a surge in revenue.

Boosting Customer Loyalty with Innovative Incentive Strategies

For restaurants, first-party data plays a pivotal role and leads to unwavering customer loyalty. It serves as the core of a comprehensive marketing strategy, deciphering the intricate tapestry of consumer preferences and steering businesses through the maze of ever-evolving consumer behavior.

To embark on this data-driven expedition, companies adopt a dual-step approach. In the first step, they entice customers with exclusive discounts and alluring promotions, prompting them to become part of coveted restaurant loyalty programs. However, implementing an advanced restaurant loyalty card registration system requires a more comprehensive strategy. This system endows businesses with the capacity to analyze and grasp the subtleties of customer behavior meticulously.

By giving patrons complimentary Wi-Fi while astutely harnessing it as a marketing tool, businesses unlock the gateway to a realm of opportunity, inaugurating an era characterized by intensified engagement and patronage.

Begin Fostering Customer Loyalty Today

To sum it up, by harnessing the power of guest Wi-Fi marketing, you can market to your patrons a tempting array of restaurant loyalty rewards, discounts, enticing promotions, and charitable contributions – all through the guest Wi-Fi network already being offered to them.

Via an effortless Wi-Fi network registration procedure, you not only furnish internet connectivity but also accumulate a wealth of priceless customer data. This bulk data is the bedrock of your data-driven marketing approach, allowing you to refine your promotional strategies meticulously. The result is many precision-targeted, pertinent offers that heighten the probability of your customers returning to your establishment.

Learn more about Wi-Fi marketing with GoZone WiFi

For restaurant owners and decision-makers in the food industry, there’s an opportunity to harness the power of guest Wi-Fi marketing. Talk to our hospitability/retail expert learn about the art of connecting with unidentified diners and how the judicious use of incentives can transform them into loyal customers, ultimately boosting your revenue.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.