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Consolidating Cloud Platforms to Reduce Costs

While many businesses are still struggling to open because of the COVID-19 pandemic, others are now at the stage where they are starting to look at new ways to save money, improve their digital marketing efforts, and get the company back on its feet.

Many find that a straightforward way to get a head start is to consolidate the various software that powers their business. By choosing one software suite that performs all the tasks of separate services, you can lower costs and make it easier to manage.

Cloud Services and SaaS Platforms Can Overlap

Today’s modern businesses utilize Software as a Service (SaaS) or cloud service platforms to help market and operate effectively. For example, many businesses deployed new systems to automate their digital marketing and customer interactions during the pandemic. While these systems are valuable, some overlap in features that increase costs to the business and decrease the likelihood of being used most efficiently to realize the ROI.

For example, a venue can implement GoZone WiFi’s Marketing4WiFi platform to provide a captive portal on their guest WiFi network. This captive portal element is a potent addition to the business since it automatically builds a list of customers who visit the venue. The business then takes that list and imports it into a secondary marketing system. However, since the Marketing4WiFi platform already has automated marketing and CRM features, the added cost of the secondary e-marketing system and the time involved to manage both systems are wasteful.

Consolidating Platforms and Services

Many businesses tend to accumulate multiple SaaS contracts over time. Consolidating those services can often lead to better workload management and lower costs for the business.

From our previous example, GoZone WiFi has customers that use its system to collect guest data, e-mail addresses, mobile numbers, and more. One might take that data, export it, and link it to a third-party system that sends out emails.

Businesses partaking in such practices are making three distinct mistakes:

    1. First, increasing the complexity of managing their third-party systems.
    2. Paying more for numerous subscriptions, they don’t need.
  1. Increasing the likelihood of information mishaps.

These problems are easily solved by consolidating cloud platforms and services.

Every business that utilizes a cloud platform or SaaS contract should evaluate all the offerings those companies provide and then compare them against the needs of the business. Performing an audit will often reveal that the platforms can provide more for the business than originally planned. This will allow the company to avoid overlapping services to save money, making it easier for workers to manage the subscriptions and learn to integrate the platforms to gain the most effect.

As COVID lock-downs happened, brick-and-mortar businesses quickly realized that building and maintaining a list of their customers was critical. Post-COVID, businesses have changed how they communicate with their customers and the way customers interact with businesses.

Contact a GoZone partner or us today to find out how our platforms can help your business.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.