New customers are always a good thing, but it’s a mistake to focus your efforts solely on that. While you should always be attracting new customers, just as much time, if not more, should be focused on retaining current customers and increasing loyalty and satisfaction. The following are some tips to help you make customers return for more business.
1. Make Them Feel Special!
This seems like a no-brainer, and perhaps you think you are already doing enough to make your current customers feel special, but it’s always a good idea to evaluate what you are doing to see if you can make improvements. How are you interacting with them? What are the little and big things that make you stand out and encourage them to come back? Do you offer discounts for returning customers?
2. Offer A Loyalty Program
Loyalty programs help keep people coming back, and they are a great way to make your customers feel special and appreciated. Keep the program reasonable so that it’s easy to accumulate rewards. Also, reward people when they refer new customers to you.
3. Develop A Relationship With Your Customers
There are so many ways you can do this: Learning the names of your customers, asking questions and learning how to better serve them. Keeping in touch via email and social media are also good ways of building relationships.
It’s always a good idea to get email addresses so that you can stay in touch with customers. Email allows you to send special offers and deals, keep customers informed about new products, etc. It’s a great way to remind them that you are there!
To learn more about how GoZone WiFi can help you better serve your customers and gain more repeat business and word-of-mouth advertising, contact GoZone WiFi today.