Emojis, Personalization, and Other Digital Marketing Tactics

Digital marketing makes reaching your customers easier than ever. It also makes greater personalization and empathy easier, too, because you have more customer data to draw from. You know more about your customers. That’s a lot of power to wield, but it’s also a huge opportunity. It’s easier than you might think to infuse more authentic personality into your marketing, and a lot more fun!

Here are four smart tips you can start adding to your digital marketing to become more human to your audience.

Personalize Your Digital Marketing

Every data point is an opportunity to make your content more relatable. Start small, by including the name of your customer in the emails they receive. Marketing automation platforms use tokens that make it easy to insert a person’s name into your content.

From there, you can expand your personalization. If you know a small but loyal group of your customers visit for your Wednesday Special, segment them into their own “Wednesday” list and send them an exclusive coupon … that they can forward to a friend.

Catering to two distinct audiences? You can create smart content across an entire website, so that your Audience A sees content that reflects their pain points, while Audience B sees content tailored to them. This level of personalization requires quite a bit of backend work on your website. You’ll probably want to work with a contractor or agency to accomplish it.

Use Emojis for Lighthearted Content

An emoji is a digital image or icon used to express a response or emotion. You’ve seen an emoji before, even if you didn’t know what you were looking at. Emojis are now so ubiquitous, they have their own merchandise and even their own movie.

You’ll want to start adding emojis to marketing campaigns that could use a fun and light ? touch. A study on marketing campaigns found that messages with emojis were more memorable to people than campaigns without emojis. Even if it’s for a simple social post, adding emojis can increase engagement by nearly 57 percent depending on the platform.

Emojis don’t render the same way across every platform, so it’s important to test how one will look on the devices your audience prefers. Another important note on emojis is they interrupt screenreaders. Keep that in mind when considering the accessibility of your marketing.

Smart Tip: Emojis are like pepper in a dish — it’s all about balance. Add a dash here and there to bring your content to life, but be careful not to overpower your messaging with cuteness.

Stay Out of the Third Person

Not sure of the difference between third and first person? Here’s an illustrative example:

Third Person

ABC Pizza wants to offer you 20% off on your next pie!

First Person

We want to offer you 20% off on your next pie!

If you’re talking to someone face to face, you’d never speak in the third persono. So why do it in your marketing and risk losing that human element in your content? Most brands do this because they want name recognition or brand awareness. Don’t worry, there are plenty of places for your name and logo to appear.

Speaking in the third person creates a passive, formal voice. It also tends to sound promotional or salesy.

Staying in the first person (using I and We, rather than the brand’s name)helps you sound more direct and personal in your messaging. First person content allows readers to form a connection with the person on the other end of the screen, You.

Reference Pop Culture

Some of the most popular social media accounts are the ones that reference pop culture. Wendy’s Twitter account has made a name for itself by constantly referencing pop culture and using language that relates to a younger crowd. Just this past month, Wendy’s was sending out Tweets based around the NCAA’s March Madness basketball tournament.

The toy brand, Barbie uses its Instagram account to reference and spotlight women who are leaders of certain occupations one may not usually find a woman working in

Tying pop culture into your digital marketing content shows viewers that you’re keeping up with the times and creates a unique personality to your brand. Whatever popular trends/topics you do decide to integrate into your social posting, make sure it’s something edifying and fun at the same time for your audience.

Smart Tip: It only works if it’s real. Find the pop culture reference you and your audience have in common. If you try to fake it, your audience will eventually catch on and lose interest.

Make Your Audience a Part of the Digital Marketing Action

It’s normal for folks to want to fit in and be a part of something outside of themselves. Making your audience an actual part of your marketing efforts is a great way to make them feel like they are truly participating in a relationship with your brand. Here are some examples of ways you can start including your audience as part of your marketing:

    • Encouraging guests to upload a snapshot of their visit to your location
    • Sharing, liking, and commenting on posts that you’re tagged in from your followers
    • Creating a ‘customer of the month’ type of program that showcases your best customers in certain marketing campaigns

What better way to add more personality into your marketing efforts then showing off the unique personality of others?

Ready to get started? It all starts with a marketing automation platform. Check out our free ebook to see how a guest WiFi marketing automation solution is the perfect place to start collecting customer data for your marketing.

Download the Turn Up Revenue & Engagement with Guest WiFi ebook

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.