Empowering Venues to Capitalize on Digital Advertising Revenue

The Ads4Wi-Fi Media Network offers a solution by enabling venues to monetize their Wi-Fi hotspots through advertising and sponsorships. By offsetting internet bandwidth costs and supplementing existing sponsorship programs, venues can generate additional income.

This user-friendly platform lets venues quickly list and promote their advertising spaces on the brokerage site to entice advertisers. Through this efficient listing creation, venues can earn revenue while the GoZone WiFi Team facilitates with the advertiser to ensure ad delivery is completed.

The Power of Venues Supporting Digital Advertising

By leveraging Wi-Fi hotspots as a tool for digital advertising, venues can tap into revenue generation from their guest Wi-Fi network like never before. Advertisers can reach a captive audience while guests connect to a venue’s Wi-Fi network, increasing the likelihood of user engagement with sponsored content. These guest connections also help prove the usage of guest Wi-Fi to advertisers who may be on the fence about advertising their brand in the Wi-Fi space.

Additionally, integrating digital advertising on Wi-Fi hotspots opens new ways for venues to provide sponsorship opportunities outside the regular physical signage norms.

Maximizing Revenue Potential Through Digital Advertising

Maximizing the potential for increased earnings through Wi-Fi advertising can be achieved by utilizing the following strategies:

  • Implementing Wi-Fi Hotspots: Offering advertising and sponsorships on Wi-Fi hotspots allows venues to earn more revenue by offsetting Internet bandwidth costs and supplementing existing sponsorship programs.
  • Utilizing an Easy-to-Use Platform: Platforms like the Ads4WiFi Media Network provide an easy-to-use solution for quickly offering Wi-Fi advertising opportunities to potential advertisers. Platforms like the Ads4WiFi Media Network handle all the brokerage tasks for a venue once an advertising agreement has been made.
  • Support Various Ad Types: Static banners, video ads, and full-page ads are just some digital ad types a venue will want to offer potential advertisers. Venues will want to ensure they can support these various ad types on their guest Wi-Fi network.

Unlocking the Profit Potential of Digital Advertising in Venues

By offering Wi-Fi ad opportunities with data-driven results, venue owners can prove to advertisers their ad efforts will reach specific audiences and maximize engagement. This enables them to monetize their venue spaces by offering interactive ad experiences seamlessly integrating with the overall customer experience.

To help venue owners capitalize on this profit potential, here are three key strategies:

Have Solid Wi-Fi Data

  • Use demographic and behavioral data to allow advertisers to target a specific audience.
  • Leverage geolocation targeting to deliver relevant ads based on a user’s location within the venue.
  • Provide advertisers with user-engagement features so Wi-Fi users can interact with the venue’s digital assets.

Monetizing the Venue Spaces

  • Identify prime advertising real estate within the venue for maximum visibility and impact.
  • Offer sponsorship opportunities for branded activations or product placements.
  • Collaborate with local businesses or event organizers to create mutually beneficial partnerships.

Interactive Advertiser Experiences

  • Provide advertisers with the ability to see the results of their ad efforts quickly.
  • Alert advertisers to new digital advertising opportunities from your venue.
  • Integrate social media sharing features to extend brand reach and generate user-generated content.

Empowering Venues with Effective Digital Advertising Solutions

The profitability of venues can be enhanced through the practical application of data-driven strategies and interactive ad experiences.

Offering targeted ad opportunities allows advertisers to reach their desired audience more effectively, increasing the chances of revenue generation for the venue.

Engaging with local advertisers allows venues to establish partnerships that benefit both parties.

By promoting data analytics, venues can offer valuable insights to advertisers and help them optimize their advertising campaigns for better results.

Lastly, leveraging social media integration enables venues to extend their reach and engage with a broader audience, amplifying the impact of their digital advertising efforts.

These strategies empower venues to maximize their digital advertising revenue potential by combining creativity, analysis, and data-driven decision-making.

Digital advertising presents a significant opportunity for venues to maximize their revenue potential. By leveraging platforms like GoZone’s Ads4wiFi Media Network, venues can monetize their Wi-Fi hotspots and offset internet bandwidth costs. This empowers venue owners to capitalize on the profit potential of digital advertising by offering advertisements and sponsorships on their hotspots.

With practical Wi-Fi advertising offerings, venues can boost their revenue and supplement existing sponsorship programs. By embracing these solutions, venues can unlock new sources of income and thrive in the increasingly competitive world of digital advertising.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.