About every business was hindered by COVID-19, especially those companies that operate large ‘gig’ venues. Although they had once shut down entirely, many are beginning to open in limited capacities. In addition, it has become clear that festivals and major events are about to come roaring back.
For that reason and because the demand for solid guest WiFi access is critical for successful events, event owners need to use the remaining lull in crowd sizes to upgrade their WiFi guest networks and get ready for the influx of attendees!
Establish a new Captive Portal WiFi network infrastructure now
Large festivals, outdoor concerts, and sporting events are all re-starting and planned to have full capacity this summer and fall. Enabling captive portals on your guest WiFi network will help deliver immediate messages to fans while also building an attendees list that can be used for a myriad of revenue-generating opportunities:
- Promote future events.
- Enhance existing sponsorship packages.
- Advertise directly to attendees.
- Automate e-delivery of maps and guides.
- Message about concessions and exhibits.
In addition, adding advanced analytics functions can offer you:
- Attendee trend information.
- Attendee movement patterns.
- Real-time fan heat mapping.
- Automated crowd alerts.
GoZone WiFi data and analytics platforms are designed to help you get a return on your investment while providing real-time revenue-generating opportunities. In addition, our experts are here to assist your team in getting the most out of your investment.
Be prepared for continued remote work
As large venues and events open, attendees will be able to work remotely; as such, they will be attached to their mobile devices while they are out and enjoying themselves.
Event attendees will require stable internet access more than ever
Now that most people use media-rich applications such as live-streaming, live broadcasting, and video chats, stable and reliable internet access is no longer a ‘wish to have; it is a ‘must-have.’ Positive or negative attendee and fan experiences will be directly correlated to connectivity, just like it is at hotels today.
By implementing GoZone’s Smart WiFi, your event can improve customer engagement while providing a necessary service that allows people to be connected to their workplace, family, and friends everywhere they go. As a result, increase attendance at your events, get more actionable information from your WiFi users and take your venue into the future.
Contact one of our technology partners or us today to see how we can help.