Why Your Football Stadium Needs Smart WiFi

Why Your Football Stadium Needs Smart WiFi featured image

This NFL playoff season, implement the perfect way to interact and market to the fans in your stadium. Equipping your stadium with a solid Smart WiFi connection that your fans will use and enjoy then creates the perfect opportunity for football stadium WiFi marketing.

Benefits of Smart WiFi

Always maintain a safe connection

With the Marketing4WiFi platform by GoZone WiFi, your venue’s network is separate from your publicly offered WiFi, creating a safe, secure gateway, and keeping guests far away from any sensitive information. There are also settings to control how long guests can stay connected, and how much bandwidth they can use.

Retargeting opportunities

The Marketing4WiFi solution allows close interaction with your guests, prompting Facebook check-ins, and rewarding them for repeat visits. Through retargeting, you’ll be able to keep in touch with your guests even after they leave by thanking them for their visit and offering specials to entice them to come back around.

 

From there, you can use real-time messaging to promote vendors, amenities, tickets, team gear, food/beverages, and more. The possibilities are endless, and our automated marketing tools make it easy.

Gather data and feedback

Through your guest WiFi’s captive portal, you can gather essential data and feedback from your guests. When customers join your WiFi, they are taken to a login page asking them for some form of data to confirm that a real person is logging into your network. This could include name, age, social media profile, email address, and more. Once they’re logged in, you’ll have insights into their activity and the length of their visit.

There is also the option to ask your customers to take a quick survey before logging into your WiFi or after their session via email. Surveys can provide valuable information on how to provide a fantastic guest experience this playoff season.

Tip: It’s a good idea to make sure you add a consent option on the screen when conducting surveys through email. A consent agreement informs you who agrees to receive your content and who is not willing to that time.

Collect direct WiFi payments

Another of our many Smart WiFi features includes the opportunity to allow unique access levels for VIPs, vendors, and attendees for premium access using WiFi payments. Allow access to predefined guest plans with payments or vouchers to drive additional revenue and deliver a solid ROI to your business.

Going next level

Incorporating a Smart WiFi solution that includes services such as Marketing4WiFi, Analytics4WiFi, and Ads4WiFi will take your events to the next level and deliver a significant ROI. Start a conversation with us today for more great ideas on using our tools to create new experiences and more revenue.