Quarterback throwing a football in a professional football game

Why Your Football Stadium Needs Smart WiFi

This NFL playoff season, implement the perfect way to interact and market to the fans in your stadium. Equipping your stadium with a solid Smart WiFi connection that your fans will use and enjoy then creates the perfect opportunity for football stadium WiFi marketing.

Benefits of Smart WiFi

Always maintain a safe connection

With the Marketing4WiFi platform by GoZone WiFi, your venue’s network is separate from your publicly offered WiFi, creating a safe, secure gateway, and keeping guests far away from any sensitive information. There are also settings to control how long guests can stay connected, and how much bandwidth they can use.

Retargeting opportunities

The Marketing4WiFi solution allows close interaction with your guests, prompting Facebook check-ins, and rewarding them for repeat visits. Through retargeting, you’ll be able to keep in touch with your guests even after they leave by thanking them for their visit and offering specials to entice them to come back around.

 

From there, you can use real-time messaging to promote vendors, amenities, tickets, team gear, food/beverages, and more. The possibilities are endless, and our automated marketing tools make it easy.

Gather data and feedback

Through your guest WiFi’s captive portal, you can gather essential data and feedback from your guests. When customers join your WiFi, they are taken to a login page asking them for some form of data to confirm that a real person is logging into your network. This could include name, age, social media profile, email address, and more. Once they’re logged in, you’ll have insights into their activity and the length of their visit.

There is also the option to ask your customers to take a quick survey before logging into your WiFi or after their session via email. Surveys can provide valuable information on how to provide a fantastic guest experience this playoff season.

Tip: It’s a good idea to make sure you add a consent option on the screen when conducting surveys through email. A consent agreement informs you who agrees to receive your content and who is not willing to that time.

Collect direct WiFi payments

Another of our many Smart WiFi features includes the opportunity to allow unique access levels for VIPs, vendors, and attendees for premium access using WiFi payments. Allow access to predefined guest plans with payments or vouchers to drive additional revenue and deliver a solid ROI to your business.

Going next level

Incorporating a Smart WiFi solution that includes services such as Marketing4WiFi, Analytics4WiFi, and Ads4WiFi will take your events to the next level and deliver a significant ROI. Start a conversation with us today for more great ideas on using our tools to create new experiences and more revenue.

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.