Free Online Tools To Power Up Your Marketing

There’s truth to the saying You have to spend money to make money, but when it comes to your marketing, it doesn’t mean to pay for everything. If you do some or even all of your marketing in-house, there are plenty of free online marketing tools at your disposal.

If you create imagery, videos, and informative content to help market your business, here are five free online marketing tools you’ll want to have by your side.


Canva allows you to create infographics, presentations, and other branded imagery, at no cost to you. Canva provides you with pre-loaded templates you can edit to help get your creation started. Or, you can build your marketing creation straight from scratch with a user-friendly drag-and-drop editor.

The website also comes with helpful tips and tricks for first-time creators. No matter what level your graphic design skills are at, Canva can help you create branded graphics for email, social media, and even print marketing.

Smart Tip: Consistency is important in graphic design. Consistent use of colors, shapes, and verbiage solidifies your brand in the collective psyche of your customers. Think of how you can instantly recognize an Apple ad, or a piece of marketing from Starbucks. When your audience sees a design with your consistent brand colors, font, and messaging, they’ll instantly recognize it as yours.

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Think of Animoto as the video builder version of Canva. The drag-and-drop editor allows you to add shapes, colors, music, text, and even still imagery all in a matter of minutes. Animoto also comes with plenty of pre-loaded templates and video lessons, just like Canva, so first-time creators won’t be left in the dark.

Smart Tip: Add videos to your emails as part of your marketing content. Videos can help increase click-thru rates for email marketing by 300 percent. Just remember to keep the content in your videos informative and engaging for your audience.


If you’re creating your own marketing materials, chances are you need to source photographs and images for it. Make sure you are gathering your stock images in fair and honest way. It’s unethical (and possibly illegal) to use images that you don’t have permission to use. That means no more pulling everything straight from Google Images.

Stock photography and imagery is created and licensed for particular uses, including marketing. Some are only available through a subscription plan, some can be purchased for a one-time fee, and many are completely free if used correctly.

Unsplash provides free and high-resolution stock images that the artists have provided as public domain and free of copyright laws (although a shout out to the original creator is encouraged).

From rustic buildings to grassy nature, there’s a broad spectrum of stock images awaiting you at Unsplash.

KeyWords Everywhere

Before you even begin creating your marketing content, you need to know what you should be writing about. Keywords Everywhere is an add-on tool for Google and Firefox that will provide metrics when searching specific words or phrases.

Keywords shows you the trendiness, search volume, and estimated CPC (cost per click) of a specific keyword you are searching. Knowing what keywords to talk about in your content is imperative for optimizing your SEO and overall exposure of your marketing efforts.


So you got the graphic design down. You created engaging videos and also wrote out some insightful blog pieces with strong keywords. When are you going to find the time to strategically post all of this stuff?

Hootsuite provides a free version of its online platform where you can manage up to three social media accounts. Schedule timely posts of your images, articles, and videos so you don’t have to worry about sharing your content the day of.

There is a cap to the amount of posts you can schedule within a month. But unless your business provides social media marketing or is in the marketing industry, it’s doubtful that you’ll hit that cap.

GoZone’s Marketing4WiFi platform helps turn basic guest WiFi into a powerful revenue-generating tool. Gain valuable from insights from your guests to use for personalized marketing strategies.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.