GoZone Lights Up the FTL International Boat Show

The Fort Lauderdale International Boat Show (FLIBS) is the world’s largest yacht show. This past year, over 150,000 people attended the five-day event. Informa Exhibitions, which organizes the event every year, wanted to provide all-over WiFi connectivity for everyone at FLIBS, from vendors to attendees, while at the same time creating an additional revenue stream.

To make their WiFi connectivity a reality, Informa Exhibitions chose to work with Ruckus, Smart Wi-Fi experts, GoZone WiFi, and wireless Internet provider QxC Communications to provide Smart Wi-Fi to sponsors, vendors, and attendees at the FLIBS. QxC Communications provided high-speed connectivity via Ruckus wireless access points (APs), including R310 and R730 indoor APs and T300 Series Outdoor APs. Ruckus APs provide consistent, reliable Wi-Fi in crowded outdoor venues as wel as high-density indoor spaces like convention centers.

The International Boat Show Experience

In addition to the Ruckus APs, GoZone’s WiFi marketing software allowed boat show management to provide attendees with a user-friendly WiFi login experience, collect detailed guest analytics, and send automated guest engagements. Furthermore, Informa Exhibitions offset operational costs through Wi-Fi sponsorship and advertising delivery using GoZone’s Ads4WiFi platform.

John Van Stein, the CEO of QxC Communications, praised the work of their partners and the event organizer: “Informa Exhibitions leads the event industry through their dedication to smart technology that makes event experiences like FLIBS the best in the world. They chose us to because of our reputation for providing the best wireless Internet solutions, but we couldn’t have done it without our technology partners Ruckus Networks and GoZone.”

Marketing4WiFi

GoZone’s Marketing4WiFi allows event management to engage with attendees during and after the event. The boat show can send automated messages to attendees, promote downloads of the official mobile app, provide easy access to the show map and exhibitor list, and promote FLIBS social media accounts.

“It is these unique partnerships with vendors such as GoZone WiFi, Informa Exhibitions and QXC Communications that enable us to deliver seamless connectivity at events like FLIBS,” said Duke Butler, Sr. Director Cloud Services and Global Alliances at Ruckus Networks. “The combination of each partner’s expertise and our high-performance outdoor and indoor APs allows a seamless solution in some of the toughest environments. We look forward to this ongoing partnership.”

Integration

The integration of GoZone’s systems over Ruckus APs enhances the attendee experience by providing detailed show information and one-to-one brand engagements. Finally, through email marketing, FLIBS management can obtain guest feedback through surveys and reviews, allowing for consistent improvement year-over-year.

“Our integration with Ruckus APs has allowed GoZone to bring Smart Wi-Fi solutions to all stakeholders at FLIBS. This is our fourth year partnering with QxC Communications and Informa Exhibitions to provide a best-in-class user experience. Then, we can continue to deliver insights that we’ve secured from the shows, such as traffic counts, demographics, etc., which help FLIBS make their event be the best it can be,” says Todd Myers, GoZone’s CEO.

Ruckus Networks

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.