connected shopping

GoZone WiFi Delivers Connected Shopping Experience

ST. PETERSBURG, Fla.Dec. 16, 2019 /PRNewswire/

GoZone WiFi (GoZone), the leading North American venue intelligence company, in partnership with Safari Event Services (Safari), today announced the deployment of their WiFi analytics and marketing solutions. This will be launched at the American Dream retail complex in East Rutherford, New Jersey. A global destination for entertainment and connected shopping, the American Dream megamall aims to deliver state-of-the-art wireless connectivity. It will work across the three million square foot venue. A space that is dedicated to hosting more than a dozen entertainment attractions. Additionally, over 450 retail, food, and specialty shops.

With a vision of the modern, connected shopper at the center of the project, American Dream carefully selected the most innovative technology partners to turn that vision into a reality. GoZone was selected as the WiFi analytics solution provider after evaluating the venue’s unique needs for custom development, integration, and scalability. “We presented the customer with the art of the possible,” says Carl Van Dusen, COO at Safari, of presenting the American Dream team with WiFi analytics solutions.

“While other providers in the market offer off-the-shelf products, we were able to take a truly customized approach to the partnership with GoZone,” Van Dusen said. “The GoZone product and business development teams delivered a flexible and phased approach to deployment. This is exactly what a successful long-term engagement at the enterprise level demands.”

What Others are Saying about GoZone’s Connected Shopping Experience

Visitors to the megamall can experience seamless WiFi connectivity and a thoughtful approach to the connected shopping experience. “Data drives operational decisions inside enterprise systems. GoZone’s advanced venue intelligence makes us excited about using location and marketing analytics to develop a fresh approach to retail.” Said Mark Rewers, Director of IT at American Dream. “The user-friendly dashboard not only gives us great insights into who our customers are but how they behave within the venue.”

“The integrated cloud environment gives us room for agility within a complex and evolving WiFi infrastructure,” says Rewers. GoZone and Safari have integrated into over 1,300 Cisco WLC access points. They deliver personalized visitor engagement opportunities and advanced analytics across the venue. In future iterations, the teams will build on this foundation to drive full-funnel marketing campaigns, drive app downloads, and improve operational efficiencies.

GoZone WiFi is a SaaS company offering venue intelligence and guest engagement solutions to retail, hospitality, and large public venues. GoZone’s platforms leverage WiFi networks to deliver branded content, provide detailed analytics, and display advertising. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between online and offline business.

Safari Event Services is a national full-service technology solutions provider. They commit to delivering high-quality voice, data, and internet services to events of all sizes. From planning to design, project management, implementation, and carrier billing, Safari handles every aspect of an event’s technology needs from start to finish.

See the complete press release here.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.