GoZone WiFi Leads Smart City Innovations in St. Petersburg’s EDGE District

Small Business Sponsorship Model Provides Free Public WiFi Across District

(St. Petersburg, FL, June 12, 2019) – WiFi marketing and analytics company GoZone WiFi (GoZone) today announced the completion of a free-to-the-public WiFi network throughout the EDGE District in St. Petersburg, FL, where the company is headquartered. A wire cutting ceremony will officially launch the project on Thursday, June 20, in conjunction with World Wi-Fi Day.

Through the implementation of a business-sponsored model, GoZone, along with hardware provider Cambium Networks and the EDGE Business District Association, created a publicly available WiFi network covering the area from Martin Luther King Jr. St. to 16th St. and along Central, Baum, and 1st Avenue N.

The project was both a business and passion project for GoZone’s CEO Todd Myers, who has studied the topic of digital divide extensively and knows how it negatively impacts not only individuals, but entire communities. Myers has dedicated his career to closing the digital divide through innovative WiFi service models like the one launched within the EDGE District. “We are committed to working toward pervasive, accessible WiFi access for everyone; regardless of your income or economic status,” said Myers.

Myers worked closely with Barbara Voglewede, Executive Director of the EDGE Business District Association to bring his vision of a connected community to life. The EDGE District WiFi initiative had three main goals:

  • bridge the digital divide in St. Petersburg
  • connect residents and visitors to local businesses and corporate sponsors
  • drive economic vitality within the EDGE District

All without using taxpayer dollars.

St. Petersburg Mayor Rick Kriseman sees the value that this project brings to the community. “On June 20th, we will celebrate World Wi-Fi Day, and I can’t think of a better way than to begin to bridge the digital divide in the Sunshine City. Bringing free WiFi to the heart of our city is a creative, innovative way to help everyone connect in new and exciting ways,” said Mayor Kriseman. “I want to thank GoZone WiFi – headquartered in the EDGE District — and Cambium Networks for seeing the potential in this booming business district, and in all of St. Petersburg, and for making this possible.”

Local residents and visitors get free access to WiFi, while corporate network sponsors like UPC Insurance and Goldman Wetzel Law Firm receive digital advertising opportunities provided by GoZone’s Ads4WiFi platform. (Ads are displayed on the WiFi login page, landing page, and in subsequent emails.) The EDGE Business District Association, an accredited Main Street America™ and Florida Main Street, uses the network to drive economic growth in its historic downtown corridor by promoting the district’s many amenities, eclectic businesses, and district-wide events.

“The value of offering free WiFi to our district visitors is tremendous,” said Voglewede. “It enhances their experience here, increasing their dwell time, and even providing an easily accessible, more eco-friendly platform to learn about our unique district features and heritage. We’re thrilled to be partnering with GoZone on this cutting edge project.”

Using GoZone’s systems, Voglewede can view traffic data in order to spot trends and analyze growth fluctuations and patterns. In addition, as guests log in to the public WiFi network, the district can promote upcoming committee meetings, events, and even collect data through surveys.

GoZone collaborated with Cambium Networks to bring the network to the field using their reliable infrastructure. “Cambium has stepped up to the plate to make this project a success with their easy-to-manage hardware,” Myers said of the deployment.

World Wi-Fi Day takes place on June 20th each year and is a global initiative promoted by the Wireless Broadband Alliance to help bridge the digital divide. City dignitaries, including Mayor Rick Kriseman, will join the EDGE District, GoZone WiFi, corporate sponsors, and members of the public for an official wire cutting ceremony on June 20th at 4:30pm at Green Bench Brewing Company, located at 1133 Baum Ave N, St. Petersburg, FL. Parking will be available across the street at 1211 1st. Ave N.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.