OpenWiFi

GoZone WiFi releases first enterprise-grade application suite for TIP OpenWiFi

November 7, 2022 | NEWS EXCLUSIVE | by Claus Hetting, Wi-Fi NOW CEO & Chairman

The first enterprise-grade application suite for OpenWiFi – the Telecom Infra Projects open-source initiative for Wi-Fi networks – will be released this week by Florida-based GoZone WiFi. Venues and service providers using OpenWiFi network technology can now look forward to applying GoZone WiFi’s sophisticated marketing & ads engine. It will help to build and monetize guest and public Wi-Fi services.

OpenWiFi-compliant AP hardware – for example from IO by HFCL or Actiontech – is readily available. Additionally, it is seemingly unencumbered by supply chain issues faced by many traditional Wi-Fi network vendors. Another major contribution to the ecosystem is being released: A suite of enterprise-grade service management, marketing, and advertising applications for venue and service provider Wi-Fi.

GoZone and OpenWifi Integration

GoZone WiFi says integrating its solution with the OpenWiFi stack allows network owners and venues to drive up service value through innovation. “OpenWiFi networks are rolling out fast because hardware vendors have made their solutions available in volumes. Also, they are at attractive price points from the get-go. Starting this week, the GoZone WiFi service layer is ready to operate on any OpenWiFi-compliant network.” Says Todd Myers, CEO & founder of GoZone WiFi.

The company’s ‘Marketing4WiFi’ suite allows venues to create compelling captive portal splash pages. As well as manage interactive flows, create payments, schedule loyalty campaigns, and more. The ‘Ads4WiFi’ suite enables Wi-Fi providers to earn additional revenue through Wi-Fi advertising while enabling advertisers to reach a mobile audience. Together the two suites provide a unique toolbox for innovative Wi-Fi service creation on OpenWiFi networks, Todd Myers says.

“What we’re now offering the OpenWiFi community is an opportunity to address new market segments with compelling services that are monetizable. As a result, the highly cost-efficient OpenWiFi networks can now operate with a set of features and functionality otherwise only available from much more costly proprietary Wi-Fi vendors,” Todd Myers says.

Who is using it?

GoZone WiFi is the first vendor to fully recognize the value of integrating with the OpenWiFi solution at the level of the service layer. Meanwhile, OpenWiFi-compliant networks are rolling out across the globe by the thousands of APs. In the US, Wi-Fi service provider Boingo says it plans to deploy 6,000 OpenWiFi APs, while an Indian service provider is in the process of installing more than 10,000 APs.

Campus networks – such as Kenyatta University in Nairobi, Kenya, and National Yang-Ming Chiao Tung University in Taipei, Taiwan – are also embracing OpenWiFi as their Wi-Fi network platform of choice.

“OpenWiFi offers a long list of benefits. These include the ability to build Wi-Fi networks from any combination of OpenWiFi-compliant hardware and manage the network from a single interface. This means lower capital and operational costs. Now we’re offering a way for OpenWiFi operators to create attractive and monetizable Wi-Fi services to boost revenues. We’re delighted and excited to be the first to offer a services solution for OpenWiFi,” Todd Myers says.

GoZone WiFi has since 2014 been one of the world’s leading suppliers of solutions for hardware-agnostic Wi-Fi marketing, analytics, and ads-based service monetization. GoZone WiFi clients include public venues of all kinds, including resorts, malls, city networks, stadiums, and more.

/Claus.

Original Article:  wifinowglobal.com

About GoZone:

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi.  The company offers business analytics, venue intelligence, and guest engagement by using WiFi networks to deliver branded content, provide customer analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT. Learn more at GoZoneWiFi.com.

Want to see how GoZone can help your business? Schedule a call with someone from our team today!

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.