ST. PETERSBURG, Fla., March 4, 2019 /PRNewswire/ — GoZone WiFi (GoZone) today announced the hire of industry and channel veteran Wayne Newton as the company’s new VP of Channel Partnerships, further solidifying the company’s position as the leading US -based WiFi analytics, marketing and advertising provider.
Newton’s hiring comes as GoZone launches an unprecedented channel initiative including new White Label and Reseller Programs. “I’m thrilled to join the GoZone team at a time when the demand for our services and solutions is at an all-time high,” Newton said. “GoZone’s continued success is dependent on our ability to reach customers more deeply and broadly, and we’re doing this through new partnership models with hardware vendors and key channel participants.”
GoZone’s new channel initiative is founded on four years of successful market penetration and partner feedback. “We’ve learned a lot working with a variety of partners who have unique needs, goals, and opportunities. These programs are designed to meet the demands of those partners – from a regional MSP to a global enterprise carrier, and anyone in between,” said Todd Myers, GoZone’s CEO. “Wayne brings the expertise needed to successfully launch these new programs,” he said.
The new partner programs give service providers, solution providers and value-added resellers the opportunity to leverage GoZone’s platforms through AP-based and session-based pricing models. Prospective partners can choose to enroll in the turnkey Reseller Program or the completely customizable White Label Program, offering a wholesale pricing model. Added partner benefits include multiple discount tiers, deal registration, marketing and sales support, lead generation, and expert training and tech support.
Heading up GoZone’s new partner programs, Newton brings over 25 years of experience in hardware and software services, deep channel relationships, and a track record of success in building teams and accelerating businesses. He came to GoZone after 6 years at Linksys and having identified GoZone as an extremely valuable partner for many of his channel clients.
“As we continue to invest in our platforms, we’re also investing in our partnerships and in programs that help them succeed,” Newton said of GoZone. “One of many examples is the new reseller program, which gives channel partners the ability to easily add our offerings to their portfolio at very approachable prices and scalability.” In his new role, Newton is responsible for channel strategy development, scaling and leading the channel partnership team, and executing the sales and business development plan for the company. GoZone’s comprehensive channel strategy marks a continued commitment to work with key hardware and reseller partners globally.
GoZone WiFi helps businesses build better customer relationships by using WiFi networks to deliver branded content, provide location analytics, and display advertising. GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. With access to detailed presence analytics, brick-and-mortar venues can strategically refine operations, bridging the gap between online and offline business. These analytics power omni-channel marketing messages and brand engagements, well beyond the WiFi network. Interested reseller partners can learn more and apply here.
Originally shared on PR Newswire.