Bringing connectivity into view at Grand Canyon West.
GoZone's marketing and analytics tools enabled seamless connectivity and powerful guest engagement.
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OVERVIEW
Today's visitor demands connectivity beyond that with the natural world - and the management and Grand Canyon West was faced with the challenge of keeping tourists from around the world connected and engaged while visiting.
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RESULTS & ROI
In six months of partnership, both the IT and marketing departments have solved unique challenges with GoZone. The technical configuration was straightforward, and we had the system up and running with ease in a matter of days. The GoZone team is always there to help, from technical support to marketing strategy - they are a true partner for our business.
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"We have collected over 127,000 customer records since we started using GoZone. More than 75% of these guests were previously unknown to us, meaning we had no way to engage with them online. With GoZone, we've started building lifelong relationships with our guests."
- Phylicia Middleton, Director of Marketing