Customer loyalty is a massive factor in its success when it comes to casino gaming. So naturally, more and more casinos are looking for ways to increase it. Not surprisingly, data drives the most successful methods of gaining a solid customer base. Data drives everything!
Food for thought: 60% of all guests that visit casinos aren’t a part of the property’s loyalty program. As a casino owner/operator tasked with converting guests’ actions into revenue, you’re always looking for ways to drive loyalty and, in turn, engagement.
Below you’ll find some best practices that we know drive engagement. But best practices alone won’t move the conversion needle. We’ll also talk about the GoZone WiFi Smart Suite and why guest WiFi is is an excellent way to build loyalty, drive brand awareness and collect data that ultimately drive conversions.
Optimize Your Loyalty and Reward Programs
What do players gain when they subscribe to your casino service?
Are there rewards for their spending?
These and many more questions need to be answered more effectively with available data. With the help of an integrated data management system, you can collect customer information and their spending on your platform and use this to create a reward system that keeps them coming back.
For example, when a loyalty member spends $100, you can give them 10% off their next game. This information can be delivered via SMS or emails from your data management system.
Apart from creating an excellent on-site experience and reward system, you must constantly be open to optimization. The question is, how do you promote guest loyalty to customers that do not subscribe to your loyalty program?
Since many guest players casinos do not enroll in loyalty programs, this lowers the chances of returning customers.
A good strategy will be to use your Guest WiFi network to promote directly to guests through a captive portal and marketing campaigns. The contact info collected from your guest WiFi system can be used to drive loyalty programs and promotions to these customers.
Get Your Players in the Game
Collecting and using the available data can help casino owners gain more insight into the business, predict customer behavior, and implement strategies to increase guest loyalty.
GoZone WiFi can help you fully integrate guest WiFi and Marketing4WiFi services for your casino. Collect the data, target your customers with incentives and rewards, and optimize the gaming experience for your players.
Contact the team today to learn how the platform works and how it can be integrated to suit your needs. Your players’ gaming experience is about to get a whole lot better.
