Cisco Meraki customers can easily unlock the benefits of Smart WiFi with built-in, seamless integration. Businesses can now collect valuable visitor data, understand traffic flow, and display third party advertisements over guest WiFi. Build customer relationships by analyzing demographics, increasing social following, and sending multi-channel marketing campaigns. With access to detailed presence analytics, heat maps, traffic patterns, and dwell times, venues can strategically refine operations. GoZone WiFi’s advertising platform enables WiFi providers to earn direct revenues through third-party advertising, with rich features including a multi-tenant dashboard, intelligent reporting, and compatibility with any captive portal system.