Benefits of WiFi Advertising

The Hidden Benefits of WiFi Advertising

On the surface, it may seem like the only advantage to WiFi advertising is getting your ads in front of your customers. That’s the obvious and most direct use. However, there are several unstated benefits that should not go unrecognized, as they could be the factors that edge out your competition.

1.)  Customer Loyalty

WiFi is an expectation in this day and age. And not just WiFi, but free WiFi. In the eyes of a market that is tied to their devices, a lack of easy Internet access is a serious fault. In an article by Fortune Magazine, surveys found that “charging for Internet is a vexation” for hotel customers. Increase loyalty and reputation by meeting customer expectations head-on.

2.) Targeted Messages

By receiving data through Social WiFi, you’re able to personalize your WiFi ads to the specific demographics accessing your connection and tailor them by region, time of day, length of visit, and more. In a world that is already inundated with ads, the more personalized you can make your message, the more likely it is to get heard.

3.) Testing Grounds

You no longer have to spend months researching, budgeting for, and packaging a complex marketing campaign only to have it fall flat in front of your audience. With WiFi advertising, you can use micro-campaigns to quickly test which ads work with which customers, how they’re engaging with your media, and where your customer relationship can be strengthened. Even better, because you get instant feedback at a low cost, you can get creative with your ads in order to surprise patrons and outmaneuver competitors.

These are just a few ways WiFi advertising can expand and enhance your business. For more ideas on how to use GoZone WiFi in your marketing strategy, give us a call today.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.