How to Get ROI from Your Hotel’s WiFi

Hotel owners and managers are constantly looking for ways to reduce costs while maintaining a high standard. Among the many services that hotels offer is a wifi connection. It’s one thing to have stable wifi at your hotel, and it is another to get one that helps you save operational costs. It is also possible to use your hotel wifi to increase revenue by targeting the right customers.

However, to achieve these, you must be using a wifi network that supports data capturing and analytics and makes tracking easy. This is where the GoZone WiFi comes in. Apart from providing hotel guests with an efficient and seamless wifi network, GoZone WiFi also supports hotel businesses by ensuring that they get the best returns on their investment. Marketing4Wifi is a GoZone WiFi platform that automates data collection for marketing purposes. With this platform, hotels can acquire customer data when they connect to the wifi network to send marketing messages to strengthen customer relationships and build customer loyalty.

Benefits of Marketing4Wifi in Hotels

Marketing4Wifi allows hotels to achieve the following:

  • Gain insight into customer browsing patterns and trends
  • Schedule relevant email campaigns and track performance
  • Push out coupons and loyalty subscriptions to bring additional revenue

To make this even easier, GoZone WiFi has also created SecurePass, a feature of Marketing4WiFi that allows guests to connect multiple devices to a wifi network seamlessly. The connection is safe, easy and requires no third-party assistance or support staff. Additionally, SecurePass makes the entire check-in process contactless, and guests would not need to check in at the front desk physically.

How SecurePass contactless feature can help hotels improve revenue

As soon as guests use the contactless check-in method, a backend list is created for the management to send out promotional offers, event notifications, loyalty emails, and many other relationship management emails. You can also use this to send guests surveys so that their feedback may help improve the customer experience. For one-time guest users of your hotel services, the SecurePass contactless feature also allows you to collect their information for future wifi billing.

Due to remote working becoming increasingly common in recent times, many hotel guests come with multiple devices and require a speedy connection. Because of the all-inclusiveness of SecurePass, additional services would not be required to manage these scenarios where a larger-than-normal number of devices are registered in your hotel. Also, the transactional costs are low compared to when you integrate with multiple platforms through different platforms and carriers.

There will be no need for support staff to be hovering around, waiting to assist customers with their wifi connection. This can help you reduce staff expenses and allow available teams to focus on other revenue-generating services.

GoZone WiFi is every hotel’s management dream and the best bet to increase ROI. Your customers will be satisfied, staff will be more efficient, and the hotel stakeholders will generate a more significant profit due to improved data management and waste reduction.

With so many advantages awaiting those who implement Marketing4WiFi, it’s easy to see why hotel owners and managers are reaching out to GoZone WiFi to learn more. If you’re ready to take a step towards improving your hotel’s ROI, reach out to us today!

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.