manage customer data

How to Properly Manage Customer Data

Using a Smart WiFi system to manage customer data is a great way to create effective marketing campaigns and learn about customer demographics. However, your business should not feel entitled to using the valuable and sometimes personal information you gather to achieve better sales outcomes.

Consider the benefits of customer data, common misuses, and how to use it to your advantage.

What is Customer Data?

The easiest way to define customer data is the demographic, social, or personal information obtained and stored by a business about its customers.

This can refer to a wide variety of data, and some examples of this information include:

  • The ages of your customers
  • Birthdays
  • Website login information
  • The frequency with which they visit your business
  • Racial or cultural data
  • Email addresses
  • Gender
  • Income

All this data is precious for marketing purposes, but every business must ensure it remains safe while in its possession.

What are the Benefits of being Able to Manage Customer Data?

Customer Data Management (CDM) refers to gathering and storing customer data with an emphasis on the ethical acquisition of the data and responsible storage.

CDM comes with numerous benefits, including:

  • Customized marketing campaigns
  • The opportunity to upsell your services and products
  • Developing customer loyalty and retention
  • Data centralization
  • Learning about the customer’s journey and experience

Each of these benefits makes obtaining customer data very tempting, but the information must be used appropriately and securely stored for the process to be ethical.

How Businesses Manage Customer Data Incorrectly

Businesses can misuse customer data in a variety of ways. You can avoid ethical and legal problems by ensuring your company does not misuse customer information in any of the following methods:

  • Using data for purposes other than those outlined in customer use agreements
  • Taking data out of its intended storage environment
  • Giving too many workers access to information
  • Using personal data for numerous businesses at the same time
  • Selling data outright
  • Not properly securing customer data

These are just a few of the ways that businesses misuse customer data. These practices have a high cost on customer trust and can even put your business at legal risk.

Misusing customer data has high costs, and your business does not have to pay them. Secure the data by making it need-to-know, requiring security checks, initiating alerts for data access, and ensuring you have transparent processes within your business to access data.

Use the Data to Your Advantage

The data you obtain from customers is highly actionable in most cases. Every bit of information your customers entrust with you can be used to your advantage. Consider some of the best ways to utilize customer data to your advantage.

  • Learn which social media your customers prefer and market your business there. You’ll save money and stay on the cutting edge.
  • Increase sales by using a more direct, personalized advertising approach. For example, provide existing customers with unique, time-gated coupons to influence sales.
  • Provide a better customer experience by delivering and considering customer surveys.

These are three great methods for using customer data to your advantage, but they are hardly the only ways to reap the rewards of safely keeping and using the information. This information is precious, from developing new marketing directions to bringing in new customers.

Are you ready to start improving on the three main areas of your customer data? GoZone WiFi is here to help. GoZone’s Smart WiFi platform can assist in collecting valuable consumer data through your guest WiFi network.

Collect data seamlessly across guest WiFi, social media, email marketing, and more. Get better use out of your customer data with GoZone’s Smart Email and Coupon Builder. Protect your data by providing a separate guest WiFi hotspot that keeps your backhouse network away from potential hacks.

Contact us today to learn more about how Smart WiFi can better your customer data processes.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.