The Illustration of geofencing technology that used to monitor nearby customers and push them a 50% off promotion notification.

How WiFi and Geofencing Aid Your Marketing

Delighting your customers is often a matter of presenting them with value at their moment of need. Few tools in your marketing arsenal will be as effective at getting your customers’ attention as Wifi marketing. Using GoZone WiFi’s marketing system in conjunction with geofencing, you can bolster your customer engagement, gain valuable insight into your customers, and provide specific, actionable offers to drum up business. We’ll show you how it works!

What is WiFi Marketing?

The basic idea behind WiFi marketing is that your brick-and-mortar business would provide WiFi to your customers. They log into your system through a captive portal, sometimes with social media and other times with email. Either way, you get valuable data such as names, age ranges, birthdays, and more.

With that information, you can track how often someone visits your business, see when new people come to your store, deduce peak hours, and learn what devices your customers use. All this data can be used to inform your marketing strategy.

What is Geofencing?

Geofencing is the creation of a digital boundary around a specific location, like your business, by using GPS, geolocation, and Bluetooth tech. When someone passes through the geofence boundary, an action will be triggered on their mobile device. GoZone’s Presence feature of Analytics4WiFi does just this in addition to providing recurring summary reports to stay updated on traffic counts and customer presence. Let’s see how this can apply to the topic of marketing.

How Does Geofencing Work?

Geofencing, as it pertains to marketing, works when a business has its IT department, or third-party WiFi service providers, develop a perimeter around their location. Since you have a physical location, people will come within the range that you have defined on your maps and that will trigger a response for anyone that has used your WiFi before and thereby opted into your system.

These responses can come in the form of push notifications, email triggers, or direct messages. Now, let’s see how this applies to your marketing.

What Happens When You Combine Geofencing and WiFi Marketing?

Combining our Presence feature with a WiFi marketing plan can be highly beneficial. Some examples of how to use geofencing include:

  • Triggering a message with a “today only” coupon for use in your store to drive foot traffic
    • Our Proximity feature under Presence triggers these campaigns automatically
  • Sending an email to a customer with a discount code
  • Tracking customer behaviors, frequency, and total amount spent (with digital receipts)
    • Identify your top spenders and give them a reason to come back!
  • Sending a direct, customized message with an offer attached
  • Obtaining actionable feedback to improve your business

These are just a few of the most basic yet powerful outcomes of geofencing and our Presence/Proximity features that your business can achieve starting right now. You can greatly increase customer engagement while providing so much value to your clients that they will look forward to your texts and emails.

 

Developing WiFi and geofencing marketing outcomes for your business is not something that every business owner is equipped to do. That’s perfectly fine, though. You do not need to be an expert in WiFi marketing to reap the benefits. Simply partner with the experts at GoZone WiFi and implement the Marketing4WiFi system to promote your brand over a guest WiFi system that will delight customers and keep them coming back.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.