How WiFi and Geofencing Aid Your Marketing

How WiFi and Geofencing Aid Your Marketing featured image

Delighting your customers is often a matter of presenting them with value at their moment of need. Few tools in your marketing arsenal will be as effective at getting your customers’ attention as Wifi marketing. Using GoZone WiFi’s marketing system in conjunction with geofencing, you can bolster your customer engagement, gain valuable insight into your customers, and provide specific, actionable offers to drum up business. We’ll show you how it works!

What is WiFi Marketing?

The basic idea behind WiFi marketing is that your brick-and-mortar business would provide WiFi to your customers. They log into your system through a captive portal, sometimes with social media and other times with email. Either way, you get valuable data such as names, age ranges, birthdays, and more.

With that information, you can track how often someone visits your business, see when new people come to your store, deduce peak hours, and learn what devices your customers use. All this data can be used to inform your marketing strategy.

What is Geofencing?

Geofencing is the creation of a digital boundary around a specific location, like your business, by using GPS, geolocation, and Bluetooth tech. When someone passes through the geofence boundary, an action will be triggered on their mobile device. GoZone’s Presence feature of Analytics4WiFi does just this in addition to providing recurring summary reports to stay updated on traffic counts and customer presence. Let’s see how this can apply to the topic of marketing.

How Does Geofencing Work?

Geofencing, as it pertains to marketing, works when a business has its IT department, or third-party WiFi service providers, develop a perimeter around their location. Since you have a physical location, people will come within the range that you have defined on your maps and that will trigger a response for anyone that has used your WiFi before and thereby opted into your system.

These responses can come in the form of push notifications, email triggers, or direct messages. Now, let’s see how this applies to your marketing.

What Happens When You Combine Geofencing and WiFi Marketing?

Combining our Presence feature with a WiFi marketing plan can be highly beneficial. Some examples of how to use geofencing include:

  • Triggering a message with a “today only” coupon for use in your store to drive foot traffic
    • Our Proximity feature under Presence triggers these campaigns automatically
  • Sending an email to a customer with a discount code
  • Tracking customer behaviors, frequency, and total amount spent (with digital receipts)
    • Identify your top spenders and give them a reason to come back!
  • Sending a direct, customized message with an offer attached
  • Obtaining actionable feedback to improve your business

These are just a few of the most basic yet powerful outcomes of geofencing and our Presence/Proximity features that your business can achieve starting right now. You can greatly increase customer engagement while providing so much value to your clients that they will look forward to your texts and emails.

 

Developing WiFi and geofencing marketing outcomes for your business is not something that every business owner is equipped to do. That’s perfectly fine, though. You do not need to be an expert in WiFi marketing to reap the benefits. Simply partner with the experts at GoZone WiFi and implement the Marketing4WiFi system to promote your brand over a guest WiFi system that will delight customers and keep them coming back.