Improve Fan Experience with Smart WiFi

Watching a sporting event with a speedy wifi connection is always an excellent experience. As a fan, one would want to take videos and selfies, upload them on social media, update loved ones via video chat, or just catch up on work emails. Poor wifi would make doing these things stressful and sometimes impossible. Good wifi is part of an optimal fan experience at any sports stadium.

Fans usually expect free wifi when watching sporting events; this is required for mobile ticketing and social media engagement throughout the game. Modern stadiums should have stable and reliable wifi that guests can count on.

Benefits of Good Stadium Wifi

Sports event centers require an excellent wifi network to make the fan experience worthwhile. Apart from keeping fans satisfied, a Smart WiFi platform implementation can increase sponsorship revenue and collect robust data for venue optimization.

  • Better customer experience: Smart WiFi will ensure that fans have a swell time while watching their favorite sport at your stadium. Based on data gathered, personalized splash pages could be made for better interactions. This would make customers loyal to your brand, as they enjoy optimized browsing.
  • Data Collection: A good wifi would enable you to collect relevant data for future marketing, survey, and traffic monitoring purposes. You can collect personal and demographic data that could help you improve operational efficiency. You could also analyze data in real-time and expand market reach.
  • User engagement: Fan engagement is necessary when hosting an event in a stadium. Most people watch games with their mobile phones, so the stadium management can use this to their advantage by pushing pop-ups on the wifi interface. Messages can also be sent to users to encourage them to purchase tickets or buy drinks. You can also send loyalty rewards to return customers or welcome newcomers on the platform.
  • Drive Sponsorship and concession sales: Sponsorship adverts can be more personal as they are pushed to customers’ devices for better value. Sponsors can also see the analytics metric in real-time to help inform better decisions. You can also drive concession sales on products and trends like food, local goods, health items, etc.

 

Using Smart WiFi at your Sports Venue

All your stadium needs can be solved by integrating GoZone’s Smart WiFi solution. This solution includes the Marketing4WiFi platform and SecurePass feature making it user-friendly while delivering value for venue owners. Fans can easily connect to the platform on multiple devices for a seamless experience.

GoZone’s Marketing4WiFi platform allows venues to capture necessary user information, push out and track coupons, increase customer loyalty via social media campaigns, emails, and SMS and control the wifi usage. It is an all-in-one solution and gives the best value for your money.

With our Smart WiFi solution, everything is more straightforward and easily accessible. Fans can engage their loved ones in real-time, and venue owners can enjoy optimized analytics and marketing opportunities for increased revenue. Every sports venue needs to implement a SmartWiFi solution for better efficiency and sales.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.