Grocery and Retail
A connected shopper is a happy shopper.
96% of consumers prefer to shop at stores that offer free WiFi.* Bridging the gap between online and offline behavior is the key to customer loyalty and increased spending.
How is Smart WiFi being used in grocery and retail?
Monitor customer flow, analyze foot traffic trends and receive density alerts.
- Monitor and enforce social distancing protocols with real-time density alerts
- Communicate with customers based on dwell time and physical location
- Analyze traffic flows to improve operational efficiency
Allocate advertising space to brands using co-op funds and drive trackable purchasing behavior.
- Promote third-party sponsors with rotating, interactive ads
- Provide sponsor attribution with detailed impression metrics
- Increase app downloads with app store redirect based on device type
A fresh perspective on the buying process.
Retail WiFi analytics changes the way consumers behave and sellers engage. Learn more as GoZone CEO Todd Myers shares how our solutions can be used to refine business operations and earn additional revenues.
Create new co-op opportunities.
Give brands one-on-one shopper visibility with trackable WiFi advertising campaigns and digital placements.
Aggregate customer insight.
Bridge the online gap to personalize communications. Aggregate customer data using built-in integrations.
Monitor traffic density.
Collect insight on dwell times, traffic flow and density and send real-time triggered alerts to control crowds.
Inform store layout.
Collect and analyze detailed traffic and customer behavior analytics to inform a smarter, more strategic layout.
Send targeted promotions.
Use aggregated data to send targeted and timely promotions. Drive purchasing behavior with a data-driven approach.
Personaizle the login experience.
Allow unique access levels for rewards members or guests. Display promotions for loyal customers and encourage app downloads.
Want to learn more? We work with partners to bring added value to grocers, markets and retailers every day. Our experts are standing by, ready to help.
These retailers are already reaping the benefits of GoZone's WiFi marketing, analytics and advertising.
City market, national grocery store or local retailer.
We can unlock the marketing potential within. Physical retailers that continue to embrace digital shopping are winning in an increasingly online world. Give customers multiple channels to interact and shop - the way they want to shop. That means bringing the physical store online, and bringing the online store into your physical space.
Transform your retail WiFi network into a marketing and analytics machine.
- Personalized SMS, email, and social campaigns
- Custom WiFi login and landing pages
- Guest WiFi payments and vouchers
- Custom forms and surveys
- Guest behavior and location analytics
- Increased security, content filters, and bandwidth limits
- In-house system API integrations
Smart WiFi Enterprise Plans
Customized plans designed for large venues. Choose from the modules below to build a plan that works best for your business.
Collect valuable location data including traffic patterns, proximity, dwell time, loyalty, and busy days and times. Analyze visual traffic heatmaps and receive triggered density alerts to help monitor crowds.
Present a branded login experience and allow guests to connect via social, email, or custom survey. Create and define unique WiFi access levels for VIPs, staff and guests. Allow access to predefined guest plans with payments or vouchers.
Analyze detailed guest data safely and securely collected through WiFi access. Gain new understanding about guest loyalty, demographics, dwell time, device type, and more. Export this data to improve overall marketing efforts.
MARKETING & AUTOMATION
Communicate with guests in real-time and leverage automated integrations and APIs. Send triggered campaigns based on guest behavior to drive on-premise purchasing and loyalty.
Complete customer relationship management module includes contact import, data filtering, and customer tagging. Create and manage campaigns and reach a defined audience.
Create custom landing pages and display interactive smart advertisements with a complete campaign delivery and management system. Track online engagements and drive new revenue.
THE GOZONE SUPPORT DIFFERENCE
Our team of experts offers a hands-on, personalized experience to ensure that you get the best results.
Unmatched customer support.
More than just another vendor, our team acts as a dedicated business partner committed to your success.
A consultative approach.
Leverage our marketing and technical support teams to make getting started and continued success a breeze.
We work with venues of all shapes and sizes, and are constantly innovating our platforms to better serve you.
Check out how GoZone is powering cities and communities around the world:
Ready to get started?
Get in touch to schedule a demo, request a quote or talk to a channel manager.