Using Smart WiFi to Know your Buyers

We’ve all heard the phrase “Know your buyers.” Having a grasp on who is visiting your establishment, how frequently they are visiting, and for how long is one of the first steps toward developing a viable marketing plan or advertising strategy.

But do you know how to do that?

GoZone is a plug-and-play solution that is easily installed on your current WiFi hotspot. Once activated, a real-time compilation of demographic information and guest visit frequency can be accessed anytime within your GoZone dashboard.

Say you operate a bar in a busy district. After monitoring your guests insights, you begin to notice a high percentage of female visitors particularly on weekday nights, who also are using social media in your premises. In hopes to better appeal to the ladies, you can make a quick adjustment to your menu that includes having trendy drinks with creative garnishes only on weekday nights.

You can also have the staff encourage clients to post photos of their drinks on social media for a second drink at a reduced price. This will not only make your actual guests more excited to visit your venue, but will increase likes and shares of your brand in social media (Facebook, Twitter, Yelp, etc).

As you can see, guests insights and analytics can influence a variety of decisions, from inventory and store decor, to staff recommendations, and marketing strategies. The more you monitor this information, the more accurately you can target the right and most loyal buyers.

Contact Us Today!

[su_button url=”” style=”soft” background=”#76BA36″ size=”10″ center=”yes” radius=”round”]Contact Us[/su_button] [su_button url=”” style=”soft” background=”#76BA36″ size=”10″ center=”yes” radius=”round”]Schedule a One-on-One Demo[/su_button]

Recent Posts

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.