Using Smart WiFi to Know your Buyers

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We’ve all heard the phrase “Know your audience.” Having a grasp on who is visiting your establishment, how frequently they are visiting and what for how long is one of the first steps toward developing a viable marketing plan or advertising strategy.

But do you know how to do that?

GoZone is a plug-and-play solution that is easily installed on your current WiFi hotspot. Once activated, a real-time compilation of demographic information and guest visit frequency can be accessed anytime within your GoZone dashboard.

Say you operate a bar in a busy district. After monitoring your guests insights, you begin to notice a high percentage of female visitors particularly on weekday nights, who also are using social media in your premises. In hopes to better appeal to the ladies, you can make a quick adjustment to your menu that includes having trendy drinks with creative garnishes only on weekday nights.

You can also have the staff encourage clients to post photos of their drinks on social media for a second drink at a reduced price. This will not only make your actual guests more excited to visit your venue, but will increase likes and shares of your brand in social media (Facebook, Twitter, Yelp, etc).

As you can see, guests insights and analytics can influence a variety of decisions, from inventory and store decor, to staff recommendations, and marketing strategies. The more you monitor this information, the more accurately you can target the right and most loyal buyers.

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