Email Adress Validation

Make the Most of Email Marketing with Email Address Validation

Email marketing can be an incredibly powerful tool for businesses of all sizes. It’s an effective way to reach your target audience, build relationships, and promote your products or services. However, the success of your email marketing efforts hinges on the quality of your email list. Collecting a high-quality email list starts with email address validation.

Email address validation is the process of verifying the accuracy and validity of an email address. You want to do this before adding it to your email list. This process is crucial for ensuring that your email marketing efforts are effective. Also, you don’t waste your time and resources on invalid email addresses. Here are some of the key reasons why email address validation is so important:

It reduces the risk of bounced emails

A bounced email is an email that is returned to the sender because it was undeliverable. This can happen for various reasons, such as an invalid email address or the recipient’s inbox being full. It will also occur if the recipient’s email server is down. When you send an email to an invalid email address, it will bounce back to you. This can hurt your sender’s reputation and reduce the effectiveness of your email marketing efforts. By validating email addresses before adding them to your list, you can reduce the risk of bounced emails and keep your sender’s reputation intact.

Email address validation improves email deliverability

Email service providers use a variety of metrics to determine whether or not to deliver your emails to the recipient’s inboxes. One of the key metrics they use is the bounce rate, which is the percentage of emails returned as undeliverable. If your bounce rate is too high, your emails will likely be flagged as spam or blocked altogether. By validating email addresses before adding them to your list, you can reduce your bounce rate and improve your email deliverability.

It helps you maintain compliance with anti-spam laws

There are several anti-spam laws, such as the CAN-SPAM Act in the United States and the GDPR in the European Union. They regulate how businesses can collect and use email addresses for marketing purposes. One of the key requirements of these laws is that businesses must have consent from the recipients. This is required before sending them marketing emails. By validating email addresses before adding them to your list, you can ensure you only send emails to recipients who have consented.

Email address validation improves your email engagement rates

Email engagement measures how interested and involved your recipients are with your emails. If your recipients are not engaged with your emails, they are less likely to open them. Additionally, they are unlikely to click on links or take other actions that you want them to take. By validating email addresses before adding them to your list, you can ensure that your emails are reaching people who are interested in your content. Thus, more likely to engage with it.

In conclusion, email address validation is a critical step in building a high-quality email list for marketing purposes. It helps reduce the risk of bounced emails, improves email deliverability, helps maintain compliance with anti-spam laws, and improves email engagement rates. By taking the time to validate email addresses before adding them to your list, you can ensure that your email marketing efforts are effective. You will also reach the right audience with your message.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.