small business, people and service concept - happy man or waiter in apron at counter with cashbox working at bar or coffee shop. pos system

POS System and Guest WiFi Competing with Each Other

A growing misconception posits that guest WiFi systems have nothing to offer an advanced point of sale (POS) system. The truth is POS systems and guest WiFi are not in competition with one another. Each adds its value to the venue, but neither can accomplish the tasks of the other.

When used together, POS systems and guest WiFi allow businesses to get the most value.

Explaining Modern POS Systems

A POS system is the combination of software and hardware that a business uses to allow a customer to pay for products or services at their venue. A modern POS system is more than a cash register, scanner, and screen, though.

POS systems have evolved to incorporate online ordering, manage reservations, provide customer loyalty offers, and track a variety of statistics such as the estimated remaining inventory following a customer’s purchase.

Some POS systems also include menus and worker-facing readouts to enhance communication between the front-end and back-ends of a business.

Inherent Limitations of a POS System

Although it may seem like a POS system can do everything that a business venue requires to service its customers, the truth is that such systems have limitations.

POS systems are limited since they are designed to complete sales that are already 99% done. A POS system can offer discounts, finish an order, and send a digital receipt, but it will always lack the ability to draw in customers, delight them, and win them over.

That is where a guest WiFi system like GoZone’s Marketing4WiFi comes into play.

Unlocking POS Systems’ Potential with Guest WiFi

As we have said before, POS Systems and guest WiFi work best when they work together. These scenarios demonstrate the strengths of a unified system that includes both elements.

Capturing “Passer-Bys”

Driving sales to the POS system is critical to its success, and guest WiFi can do just that. People that walk through your venue without purchasing something may still connect to your WiFi system.

That gives you the chance to convert a sale that never would have happened otherwise. At the very least, you will gain an email address or information to start building a customer profile with the knowledge that a future email offer might lure them back.

Increasing Social Media Interactions

Logging into a guest WiFi system often piques the interest of users to check out the other promotions being offered by a venue.

Large or small, your business can benefit from customers checking out your social media pages to get the latest information about your offerings, especially if they “like” and “share” your content.

Promoting Loyalty Programs

The problem with a POS system offering a loyalty program is that customers stop thinking about it immediately after leaving the store. GoZone’s Marketing4WiFi guest WiFi system can send reminders via splash pages or emails.

As you can see, a unified system is better than a POS system independent of guest WiFi.

Potential ROI for Implementing a Unified System

To further explain the benefits of such a system, let’s look at GoZone’s Marketing4WiFi ROI calculator.

We’ll operate under the assumption that the business is a big-box retailer. Assuming you have roughly 300 guests in your venue per day with medium WiFi usage and a $60 average ticket price, you could obtain the following over a month

  • $6780 in new revenue
  • 2250 new customer profiles
  • 270 more social media likes
  • 4500 emails sent
  • 113 new customers

These benefits are simple to unlock with the right WiFi system.

Introducing a guest WiFi system into your business can completely unlock the potential of your POS system. You will gain a better ability to create loyal customers, capture sales that would have walked through your venue without making a purchase, and much more.

Learn more about the benefits of using GoZone’s Marketing4WiFi in conjunction with your POS system to get the most from your business.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.