E-mail marketing is one of the most effective business marketing techniques out there to reach new customers. If you have a website, in addition to your physical location, and are not building e-mail lists, you’re missing out on revenue.
Unlike a website, which relies on content marketing and search engine rankings, an e-mail list is all your own. Not only can you market to the people who are interested in your product or service, you can personalize your message, as well. It’s one of the most cost-effective marketing strategies with the highest rate of return. It can be tailored to your customers to include multiple offers of your products and services, as well as drive traffic to your site on a consistent basis.
Many businesses understand the relationship between a good e-mail marketing campaign and their bottom line. This is why many establishments rely on their salespeople to ask for customer e-mails at the time of their purchase. But what about those people who come to your business and don’t buy anything? Wouldn’t it be great if you could connect with them and find out why?
Our team recognizes this concern, and we know that you don’t want to miss out on potential customers and revenue. GoZone’s White Label WiFi E-mail Capture is an easy way for businesses to connect with this group and build e-mail lists that may have otherwise been missed.
People that frequent your establishment and use your WiFi, opt to give their e-mail addresses when they log-in. Many consumers are more than willing to provide this in exchange for free high-speed internet. Even if these potential customers do not purchase any products or services at that point in time, you now have a warm lead, which you can directly market to.
As valuable as e-mail capture and building e-mail lists are for businesses, this is not the only service that GoZone provides. You will also receive:
- Marketing automation tools, which can automatically send targeted promotions
- Easy to use e-mail templates
- A system you can set up with triggered smart rules
- A platform that integrates with multiple e-mail list providers & more
Take control of your e-mail marketing strategy and contact us to see how GoZone can help your business grow.
