Discover how a top-performing restaurant chain
boosted customer loyalty and grew revenue.

The Challenge | Predictable Revenue

In the competitive landscape of the restaurant industry, standing out in crowded markets & turning one-stop strangers into loyal patrons is paramount. This case
study explores how SunPubs, a Tampa-based waterfront restaurant group overcame these common challenges and created a scalable approach to cultivate customer loyalty, drive dine-in traffic, and build sustainable recurring revenue.

Seeking to amplify sales across its diverse portfolio of bars and restaurants, SunPubs identified opportunities to engage customers and increase foot traffic during the upcoming peak season. With the objective of supporting these potentially revenue generating upcoming holidays with a cost effective marketing channel, the chain began its search for a solution that would align with its business goals.

Through strategic implementation of on-site marketing enrollment and targeted campaigns, SunPubs achieved
remarkable results.

The Solution | Engage Target Audience

Partnering with GoZone, the restaurant chain seamlessly integrated Marketing4WiFi into its operations, offering guests complimentary WiFi access and enrolling thousands of patrons into revenue generating loyalty programs. This provided SunPubs with a comprehensive database of customer contacts with pre-determined interest in the restaurant, enabling targeted communication and personalized marketing campaigns to an engaged audience that’s likely to dine-in if asked.

Utilizing Marketing4WiFi, the restaurant chain orchestrated a series of strategic promotions tailored to each brand’s offerings and holiday specials. From enticing Christmas Dinner Plates to irresistible New Year’s Day Taco Specials, the chain deployed targeted email and SMS blasts to captivate customers and drive traffic to its establishments.

The Results | Breaking Sales Records

The impact of the restaurant chain’s Guest WiFi marketing initiative was profound, as evidenced by the remarkable growth in holiday sales across its four restaurants:

Caddy’s Waterfront Dining: Sales of the Christmas Dinner Plate surged by 94% from 2022 to 2023.

Mad Beach Cantina Brand: The New Year’s Day Taco Special witnessed a staggering 125% increase in sales.

Grove Kitchen & Lounge: New Year’s Eve Revenue saw a commendable 20% growth from 2022 to 2023.

Sculley’s Waterfront: Sales of the New Year’s Day kids eat free offer skyrocketed, with increased add-on sales from larger families.

The Conclusion | How Other Restaurants Can Learn

By leveraging Marketing4WiFi, the restaurant chain surpassed its holiday sales targets, achieved unprecedented growth and ultimately found an effective marketing strategy that can be implemented in the future to cultivate recurring revenue from engaged local patrons that are more likely to convert (and cheaper to obtain) than traditional advertising audiences.

The success of the tropical restaurant chain’s mouthwatering marketing initiative highlights the revenue cultivating potential of loyalty programs and the power of engaging customers on-site with cost effective lead-generation channels like Guest WiFi.

If you’re looking to implement the same success for your restaurant:

1. Leverage cost-effective marketing channels (like Guest WiFi) to engage on-site customers and promote loyalty program enrollment.

2. Turn one-stop strangers into loyal patrons with enticing limited time offer promotions and branded messaging that excites.

3. Identify key recurring opportunities and events that could provide tangable revenue growth from additional foot traffic.

Ready to Boost Customer Loyalty? Get Started for Free.

Join thousands of top-performing restaurants and venues collaborating with GoZone to engage patrons on-site with Guest Wi-Fi and grow recurring revenue.

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.