The ubiquitous access to online consumer behavioral data and subsequently micro-targeted marketing capabilities has allowed online retailers to reframe the buying process, demanding that in-store retailers keep up. Physical stores are forced to find ways to understand and engage with their customers while they’re visiting to predict purchases, improve customer experiences, and re-market effectively.

GoZone WiFI CEO Todd Myers takes a deep dive into Retail WiFi analytics, presenting a solution for brick-and-mortar businesses trying to close the gap between offline and online visibility.  In partnership with Marcum Technology, we are proud to present an overview of WiFi analytics, including marketing, advertising, and presence data that can be used to refine business operations and earn additional revenues. 

With WiFi presence analytics, retailers can utilize WiFi networks to strategically refine operations by interpreting real-time footfall, heat maps, new versus returning visitor patterns, traffic flow, and dwell times. This data helps define areas of high visibility, evaluate effectiveness of specific promotions, and inform product placement for more effective selling. 

Analytics collected over retail guest WiFi transforms the way that marketers build lasting customer relationships. Retailers can now analyze customer loyalty, instantly connect with shoppers over social media, and sending targeted marketing campaigns based on detailed customer demographics and behavior. 

Click here to download the Retail WiFi Analytics presentation as a PDF.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.