Promote Customer Engagement with Proximity Marketing

The New Year has arrived; and with it comes new opportunities to market and grow your business. No matter the marketing strategy you’re looking to start or improve upon, remember to create marketing efforts that promote customer engagement.

Tools such as e-blast email marketing and targeted social media advertisements are great for influencing potential customers to visit your website or physical location, but what about those who are already visiting your venue? How do you create a personalized customer experience for those who are already at or near your physical space? The answer: Proximity marketing.

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What is Proximity Marketing?

Proximity marketing is digital marketing set to a specific physical space. Proximity marketing gives you the ability to communicate with guests who come within the boundary of a designated area. With this tool, you can create personalized and well-timed digital messaging that’s sent to the smartphones or other available devices of your guests. A proximity marketing campaign can be delivered in the form of text messaging, email, online/social media advertising, or even as a downloadable app.

Smart Tip: You’ll want to utilize a proximity marketing software that allows guest to easily provide their phone number or email address so they can receive your marketing campaigns. It would be counterproductive to run proximity marketing if you’re not providing a simple way for guest to share their contact info with you.

How Does it Work?

A proximity marketing boundary is created by using hardware that acts as a beacon. The type of hardware capable of acting as this beacon is

  • Bluetooth-enabled hardware
  • Near Field Communication systems
  • Radio Frequency Identification systems
  • WiFi-based hardware

Once a guest’s device comes in contact with the boundary of an active campaign, the digital content from that campaign will be sent to the device.

The best way to choose the hardware for your proximity marketing is to look at the hardware you already use to engage with your guests. With more and more businesses understanding the importance of offering free guest WiFi, it wouldn’t be a bad idea to go with WiFi as the beacon for your proximity marketing.

Smart Tip: Running a marketing campaign through your WiFi signal is only as effective as the WiFi signal itself. Make sure your WiFi reach covers every area of your location by learning how to set up your WiFi landscape.

Why Should I Use Proximity Marketing?

By engaging with those guests that are either visiting or near your business’s physical location, you are mostly engaging with a group that highly favors proximity marketing. An article from Forbes states 57% of consumers will interact with location-based advertising. You can use this to your advantage by creating highly personalized marketing campaigns thanking guests for visiting your location and offering a deal on certain products.

Concerned that guests might be unwilling to provide the location of their device? That same Forbes article also shows over 50% of consumers are willing to share their location if it means they can receive more relevant advertising. This is the perfect opportunity to advertise and market to those who are located near your property but aren’t necessarily visiting. A well-crafted social media ad or geofenced Google ad can be the key to entice nearby dwellers to make a stop at your business. Just remember to create a proximity marketing boundary that reaches out past your physical location.

Are you ready to start the new year with proximity marketing? With GoZone WiFi’s Smart WiFi platform, you’ll have access to intuitive proximity marketing capabilities via your guest WiFi. Greet first time guests with a personalized email along with an added coupon. Market to visitors with creative WiFi login pages and redirect URLs.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.