Restaurant Success Story: SunPubs Restaurant Group Achieves Record Breaking Sales with Strategic Marketing & Delicious Deals

SunPubs, a leading restaurant group with a diverse portfolio of restaurants & bars across the Tampa Bay area, has unveiled remarkable results from 2023 and its initiative to follow a growing trend amongst top-performing restaurants, prioritizing customer loyalty and celebrating the local community.

Facing the challenges of standing out in a competitive restaurant industry and cultivating loyal patrons, SunPubs sought to amplify sales across its establishments during peak seasons and orchestrated a series of strategic promotions tailored to each brand’s offerings and holiday specials. From enticing Christmas Dinner Plates to irresistible New Year’s Day Taco Specials.

Recognizing the potential of Wi-Fi marketing to engage customers on-site and increase recurring foot traffic, SunPubs partnered with GoZone WiFi to implement a comprehensive solution tailored to communicate enticing offers to local patrons that have visited SunPubs restaurants and bars for decades.

“The secret is restaurants that follow this strategy are targeting previously on-site customers with pre-determined interest in the restaurant. Instead of wasting advertising spend and time targeting cold audiences, these golden customers are already excited and more likely to convert.”

Wayne Newton, VP of Business Development – GoZone WiFi

Through the strategic deployment of GoZone’s Marketing4WiFi platform, SunPubs seamlessly integrated marketing enrollment into its venues by offering guests complimentary Wi-Fi access that successfully enrolled thousands of patrons into revenue-generating loyalty programs. Leveraging this new marketing channel, deployed targeted email and SMS blasts to captivate customers, build local excitement and drive traffic to its establishments.

The results of SunPubs’ eye-catching limited time offers and marketing promotions were profound, with remarkable limited time offer and revenue growth across its four participating restaurants.

For more information on how SunPubs achieved record sales with GoZone WiFi’s strategic marketing solutions, check out the full case study and comprehensive restaurant guide here.

About GoZone WiFi: GoZone Wi-Fi is a SaaS company offering restaurants business analytics, venue intelligence and guest engagement solutions. Through loyalty generating services like Marketing4WiFi, GoZone empowers small-to-medium-size enterprise businesses to strategically refine customer communication, turning one-stop patrons into loyal customers. Learn more at gozonewifi.com.

About SunPubs: SunPubs is a leading restaurant group based in Tampa, Florida, offering a diverse portfolio of bars and restaurants known for their exceptional dining experiences, unparalleled nightlife, and scenic coastal views. SunPubs iconic brands include Caddy’s Waterfront Dining, Macdinton’s Irish Pub & Restaurant, Sculley’s Waterfront Restaurant, Grove Kitchen Lounge, and Mad Beach Cantina. Learn more at sunpubs.com.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.