Text Message Marketing for Restaurants

Text Message Marketing for Restaurants Shows a 98% Open Rate

Although restaurants get fantastic results from advertising their succulent foods on television, studies show that SMS marketing for restaurants should not be overlooked. Not only does text message marketing for restaurants cost much less, but it also prompts heightened responsiveness from customers while adding several other benefits. A brief overview of how restaurants can utilize such a campaign shows why it should be in every eatery’s arsenal.

Convenience for the Restaurant and Bar Owners

Owners of bars and restaurants need to get the word out about their events, offerings, and deals. However, the busy nature of their businesses doesn’t lend itself to drawn-out ad brainstorming sessions. Fortunately, using a professional service for SMS marketing for restaurants facilitates fast communication that is easier to manage than emails. Moreover, a simple text message can be crafted in-house instead of requiring content development and several edits.

Text Message Marketing for Restaurants Fosters Real-Time Communication

Whether a restaurant is offering a great deal, has last-minute changes to the menu, or wants to remind their patrons to come in for the big game, when you use it right text messaging exceeds all other mediums for real-time communication.

Text messages go directly to someone’s phone, and they do not require an app to be received. Thus, texts bypass the issues that make email a less effective and slower means of communication, resulting in customers receiving the deals and information they desire almost instantly.

Also, the information a restaurant sends is easily retrieved by a customer when they’re thinking of the business. If they have a coupon, it’s in their message history. Should a customer want to look at new menu options, they simply open their texts. Fast, direct text messages facilitate sales and information sharing.

SMS Prioritizes Your Information

Do you want your restaurant’s advertisements to sit in an email spam folder or would you prefer they are read immediately and result in customers coming to your establishment? That question is neither a trick nor an exaggeration.

Studies show that texts are practically guaranteed to reach their target once they’re sent. About 98% of all texts are opened, compared with only 20% of emails. When a restaurant wants to inform their customers or get their attention, SMS marketing for restaurants is the way to go.

What Does Restaurant Marketing Include?

Text message marketing is not merely a tool to send words to customers. It can be designed to include MMS with pictures, send messages at certain intervals so you can schedule messages for holidays and regular occurrences, and target specific subsets of people in your database.

In particular, restaurants can use SMS campaigns to:

  • Send limited-time offers
  • Send out coupons directly to customers
  • Advertise new products and menu changes
  • Educate customers about events
  • Provide informal polls to improve their business and improve the establishment.

There are many ways to implement a text marketing system in a restaurant. GoZone WiFi’s SMS marketing service, powered by the popular Twilio platform, can provide the infrastructure your restaurant needs to start and manage a successful ad strategy.

Work with professionals to generate unique advertisements and outcomes for your restaurants. With our Marketing4WiFi platform, WiFi guests can provide their phone numbers in a simple and effective way while accessing the guest WiFi you give away for free. GoZone WiFi has to tools to not only grow your SMS list but to also help you create fast and efficient SMS campaigns.

Contact us today to learn more.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.