Rear view of group of young friends dancing at summer festival.

The Game Changer for Music Festival WiFi

The events management industry experienced a significant downturn in business activities due to the COVID-19 outbreak. Music festivals were, of course, no exception. But as our daily lives are gradually returning to normal, more people have resumed attending festivals. As a result, event venues have become open to individuals looking to host large events, even though many of them do not still run at 100% capacity to accommodate COVID 19 restrictions.

As an event center during this period, you might experience a surge in the number of inquiries, however, bear in mind that your competitors are experiencing the same. Sustaining your reputation after the lockdown by building festival-goer loyalty would mean that your overall services must evolve. This also includes your Wi-Fi and internet service.

Many customers require optimum Wi-Fi service as a prerequisite to booking an event center; therefore, you need to stay on top of your game. With GoZone Wi-Fi’s unique feature, SecurePass, your guests’ Wi-Fi needs will be fully met and even surpassed. SecurePass is a turn-key secure multi-device management feature under the Marketing4WiFi platform that will allow festival attendees to connect to Wi-Fi seamlessly.

Why you should use SecurePass for guest Wi-Fi access

SecurePass is suitable for large events such as festivals and concerts given its seamless integration into guests’ devices, and the fact that businesses can generate more revenue when they subscribe to this platform.

Some key reasons to consider using SecurePass guest Wi-Fi access at your venue are;

  • Easy Connection: Festival attendees will be able to connect easily without glitches even in high volume areas. Any smart device can be added to the network by simply using the home network password.
  • Better efficiency: It nullifies the need for IT personnel to connect guests to the central WiFi. Therefore, your staff can focus on providing other services for the comfort and convenience of your guests.
  • Reduced operational costs: SecurePass can save your business many maintenance costs. Also, considering that it can be easily accessed, getting dedicated staff to manage it is unnecessary; hence the operational cost is drastically reduced.
  • Improved Reputation: Getting a reliable guest Wi-Fi feature like SecurePass improves your event’s reputation; this can create returning festival-goers and determines whether you get referrals for new clients.
  • Continued marketing: Once your guests have used their devices for contactless check-in, you will have a built-in email and text marketing list to promote events, co-work gatherings, digital nomad events, and more activities.
  • Customer analytics: With GoZone’s platform, you can monitor customer trends and improve your revenue-generating abilities.

By integrating to GoZone’s SecurePass, you can improve the customer experience at your festival and other large events by giving them free and easily accessible Wi-Fi for all their browsing needs even in high volume venues. SecurePass would help you get more attendees at your events while increasing customers’ loyalty to your venue and improving your business revenue.

Ready to turn your basic WiFi into Smart Wifi? At GoZone, we provide all three platforms of WiFi Marketing, Advertising, and Analytics to help you increase attendee engagement and keep them coming back for years to come.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.