Location and Traffic Alerts Powered by Your Guest WiFi Analytics

GoZone WiFi analytics allows users, typically business owners, to capture data using WiFi access points. These data trends can be studied and analyzed to help you make better business decisions and develop innovative marketing campaigns.

WiFi Analytics has two types; WiFi Presence Analytics and WiFi Marketing Analytics. These analytics capture various kinds of data, including;

  • Location
  • Behavioral patterns
  • Demography such as age, gender
  • Digital media information such as email addresses

Brand marketing has transformed into deeper customer insights to appeal to the public. To make the most out of your marketing strategies as a business, you must be willing and able to understand your customer’s behaviors even when they are offline. Analytics is always best for giving you visibility to customers’ activities.

What Businesses Need WiFi Analytics?

All businesses can harness GoZone’s WiFi Analytics for better business insights. From shops to hotels and resorts, libraries, parks, sporting centers, and anywhere. Examining customers’ behavior is essential for customer engagement and retention.

Importance of WiFi Analytics to Businesses

WiFi analytics is beneficial to business growth and improved performance for so many reasons.

WiFi helps to bridge the gap between the offline and online experience

Users of WiFi at various facilities typically exhibit both online and offline behaviors. It is crucial to understand both patterns to inform better decisions. WiFi location analytics provides this interlink between users’ online and offline behaviors so that businesses can ride on it for more targeted campaigns and improved customer experience.

Examine Traffic

Knowing what your customers are doing online can help you get better insights into their preferences and what excites them.

Gain insight into customer location

Using analytics, you can study where your customers spend the most time, where they spend less time, and where they stop for the longest, all within your facility or location.

Integration with other datasets

You can integrate analytics into other datasets and better understand customer patterns and business trends.

Increased Revenue

Proper data analysis can help you understand what needs to be implemented in your business based on customer behavior. It can also help you do better marketing, leading to higher patronage and more revenue.

Better Brand Success

Nothing makes a brand more appealing than a premium customer experience achieved through attention to detail.  Analytics helps brands stand out in customer success because their decisions are all informed; built purposefully on customers’ data and trends.

Overall, analytics is a great tool rolled out by GoZone WiFi. It helps businesses with a more holistic view of customer behavior based on location and presence. It informs better marketing strategies and spurs transformative growth. Companies who have implemented analytics typically record better customer service and experience and increased revenue.

Integrating is easy. Chat with us, fill out a form, or give us a call to get started.

Contact Us Today!

Recent Posts

Why is Data Collection for Marketing Important

In marketing, data is at the heart of any essential marketing plan. Without data, you’re essentially creating a marketing plan

Read More »

As a business owner, growing your business is a goal that involves many processes and tools that can improve the

Read More »
GoZone WiFi and Forum Info-Tech Provide Toyota Arena and Ontario Convention Center with Innovative Portfolio of IT Solutions to Self-Manage, Automate and Drive Additional Revenue Opportunities

Stadiums and Convention Center Venues Benefit from New Ways to Monetize and Differentiate their Facilities ST. PETERSBURG, Fla. & CORONA,

Read More »

Net Promoter Scores or NPS is a score that measures customer loyalty and satisfaction through feedback. The NPS system is

Read More »

Offering amenities is crucial to providing a great guest experience in your hotel or rental. Offering secure, accessible, and reliable

Read More »

ST. PETERSBURG, Fla.–(BUSINESS WIRE)–GoZone WiFi, the leader in monetizing and managing guest WiFi, today announced that the company has released

Read More »

Talk to an Expert

X