guest wifi analytics

Location and Traffic Alerts Powered by Your Guest WiFi Analytics

GoZone guest WiFi analytics allows users, typically business owners, to capture data using WiFi access points. These data trends can be studied and analyzed to help you make better business decisions and develop innovative marketing campaigns.

WiFi Analytics has two types; WiFi Presence Analytics and WiFi Marketing Analytics. These analytics capture various kinds of data, including;

  • Location
  • Behavioral patterns
  • Demography such as age, gender
  • Digital media information such as email addresses

Brand marketing has transformed into deeper customer insights to appeal to the public. To make the most out of your marketing strategies as a business, you must be willing and able to understand your customer’s behaviors even when they are offline. Analytics is always best for giving you visibility to customers’ activities.

What Businesses Need WiFi Analytics?

All businesses can harness GoZone’s WiFi Analytics for better business insights. From shops to hotels and resorts, libraries, parks, sporting centers, and anywhere. Examining customers’ behavior is essential for customer engagement and retention.

Importance of WiFi Analytics to Businesses

WiFi analytics is beneficial to business growth and improved performance for so many reasons.

WiFi helps to bridge the gap between the offline and online experience

Users of WiFi at various facilities typically exhibit both online and offline behaviors. It is crucial to understand both patterns to inform better decisions. WiFi location analytics provides this interlink between users’ online and offline behaviors so that businesses can ride on it for more targeted campaigns and improved customer experience.

Examine Traffic

Knowing what your customers are doing online can help you get better insights into their preferences and what excites them.

Gain insight into customer location

Using analytics, you can study where your customers spend the most time, where they spend less time, and where they stop for the longest, all within your facility or location.

Integration with other datasets

You can integrate analytics into other datasets and better understand customer patterns and business trends.

Increased Revenue

Proper data analysis can help you understand what needs to be implemented in your business based on customer behavior. It can also help you do better marketing, leading to higher patronage and more revenue.

Better Brand Success

Nothing makes a brand more appealing than a premium customer experience achieved through attention to detail.  Analytics helps brands stand out in customer success because their decisions are all informed; built purposefully on customers’ data and trends.

Overall, analytics is a great tool rolled out by GoZone WiFi. It helps businesses with a more holistic view of customer behavior based on location and presence. It informs better marketing strategies and spurs transformative growth. Companies who have implemented analytics typically record better customer service and experience and increased revenue.

Integrating is easy. Chat with us, fill out a form, or give us a call to get started.

Contact Us Today!

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.