Turn on-property traffic into memberships, event revenue, and better guest experience.

GoZone Smart Wi‑Fi helps museums grow opt‑in audiences, promote exhibits and programs, and understand guest flow across galleries and buildings, all from a simple branded login experience.

Built for marketing + operations

Built for the teams that drive memberships, events, education, and day‑to‑day guest experience.

From Insights to Action: How Smart Wi‑Fi Delivers Results

Grow your list from day‑of visitors

Capture email (and optional SMS) at login so you can reach guests again with timely, relevant messages.

Promote memberships while the visit is still top‑of‑mind

Trigger a post‑visit membership nurture flow, preview invites, and renewal reminders based on visit behavior.

Drive exhibit attendance and enhance guest experience

Promote seasonal programs and rotating exhibits, then measure what guests engage with most.

Collect guest surveys (short, high‑response)

Add 1 to 2 questions at login or post‑visit to identify friction points and improve the experience.

Understand traffic patterns and guest journeys

See peak arrival times, dwell time trends, and popular vs under‑visited zones across galleries and buildings.

Upsell add‑ons (optional) with sponsor value

Add sponsor visibility to the Wi‑Fi experience and report impressions and engagement to strengthen partnerships.

Custom Plans to Match Your Needs

How it Works

Guests connect with a branded Wi‑Fi experience

Capture opt-ins during login (email, optional verified SMS)

Segment with one quick question (member vs. day ticket, event, school group)

Promote memberships, exhibits, and add‑ons with automated follow‑ups

Track results and optimize with reporting and insights

Common Museum Use Cases

What success looks like

Transform guest WiFi into a marketing and insights engine.

All modules include:
Enterprise-Grade Cloud Infrastructure
Multi-Location Dashboard
User Access Control

Modules
Access
– Advanced Captive Portal
– Guest Forms, Vouchers and Payments
– SecurePass (requires compatible hardware)
– Survey Builder
– Multi-Location Data Views
– User Access Control
– Data Export to CSV
Insights
– Detailed Location Analytics
– Demographic and Device Information
– ROI Calculator
Automation
– Triggered Campaigns
– Email App Integrations
– Loyalty Integrations
– Data Sync to other systems/API
– Coupons & Loyalty
Contacts
– Import External Data
– Contact Segmenting & Lists
– Scheduled Campaigns
Presence
– Traffic Counts & Statistics
– Heatmapping & Traffic Flows
– Alerting & Reporting
Advertising
– Intelligent Landing Page Builder
– Ad-Based Login (Access required)
– Campaign Management Tools
– Reporting & Attribution

Additional questions?

Don’t be held hostage with hardware hurdles

GoZone integrates with most business‑grade Wi-Fi hardware, so you can usually start without new equipment or a major IT project.

(click here to see the latest compatibility list)

Need help? We’ve got you.

Our team can help you get up and running and share best practices to help you drive results over time.

Dedicated Support Team

More than just another vendor, our team acts as a dedicated business partner committed to your success.

A True Partnership

Leverage our marketing and technical support teams to make getting started and continued success a breeze.

Customized Marketing

We work with venues of all shapes and sizes, and are ready to help you achieve measurable results.

FAQs

Do we need to replace our Wi‑Fi hardware?

Usually no. In many cases, GoZone can work with your existing setup so you can add the Smart Wi‑Fi layer without starting over.

Can we start small?

Yes. Many museums start with a basic branded login + email capture, then add follow‑ups, surveys, segmentation, and sponsor options.

Is this only for large museums?

No. Smart Wi‑Fi is useful for single‑site museums and multi‑building campuses alike, especially when you want measurable list growth and clearer guest flow insights.

Can we promote memberships and events without spamming guests?

Yes. The goal is timely, helpful messaging (thank‑you, what’s next, member benefits, upcoming programs) based on opt‑in and visit behavior.

Just a few partners that trust GoZone

See Why Venues Love GoZone

"GoZone support has been quick, thorough, and they always follow the issue to its resolution. GoZone’s commitment to service excellence on top of a stellar software platform is very apparent."

"We now know who our customers are and can use our own email marketing platform to communicate with our guests. In the 2+ years since we’ve partnered with GoZone, our rate of return customers has dramatically increased."

"Smart WiFi has exponentially helped to grow our marketing database and engage with our customers. As a marketing expert, I know the value of an updated and targeted customer list. When your marketing efforts reach a larger audience, you’re going to get better results - regardless of what you’re promoting."

"Words cannot explain how happy I am with this platform and marketing service. GoZone's marketing team performs an amazing job at staying up to date with creating email campaigns that promote my upcoming events to my WiFi guests in a timely manner."

"The ability to understand our customers, and have a way to instantly engage with them, is extremely important to our brand development and strategic marketing efforts."

"The data collected with GoZone allowed us to identify an unexpected pattern in our new location. Analyzing that data led to an operational adjustment which resulted in an increase in revenue."