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Turn Stadium Wi-Fi into sponsor revenue, better fan experiences, and measurable on-property sales.

GoZone Smart Wi-Fi helps stadium teams create new sponsor activation inventory, understand fan traffic flows, and trigger automated campaigns that drive concessions and merchandise revenue while fans are still on-site.
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See how connected stadiums turn Wi-Fi into revenue and fan engagement

Watch the Connected Stadiums webinar to learn how stadium teams use Branded Guest Wi-Fi, Wi-Fi Analytics, and automated marketing campaigns to create sponsor inventory, understand fan behavior, and drive measurable on-property sales.

Built for stadium and sports venue operators.

  • Sponsorship and partnership leaders
  • Marketing and fan engagement teams
  • Food, beverage, and merchandise operations
  • IT and infrastructure teams

From gate entry to final buzzer: How Smart Wi-Fi delivers results

  • Create sponsor activation inventory tied to real fan engagement, not just signage
  • Trigger automated campaigns during halftime, intermission, and late-game windows
  • Understand how fans move across gates, concourses, concessions, and the team store
  • Grow an opt-in fan audience you can reach after the event window closes
  • Deliver sponsor engagement reporting that supports renewals and package expansion

Sponsor activation revenue

Build new Wi-Fi-based inventory partners can sponsor, with co-branding and clear performance reporting built in.

Fan traffic and zone intelligence

See how fans move across key zones and identify the highest-value areas for activations and staffing.

On-property campaign lift

Promote concession offers, merchandise pushes, and limited-time deals while fans are still on-site and able to act.

Team and partner branding

Deliver a fully branded Wi-Fi experience that feels like an extension of the team, with flexible co-branding for event sponsors and partners.

Custom Plans to Match Your Needs

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How it Works

  1. Connect GoZone to your existing Wi-Fi network, no hardware replacement required

  2. Configure team and sponsor branding for your event types (games, concerts, tournaments)

  3. Fans connect and enter a branded, sponsor-powered experience on game day

  4. Automated campaigns trigger during key event windows (halftime, late-game, post-event)

  5. Track sponsor engagement, fan traffic, and campaign performance, then share reporting that supports renewals

Common Stadium Use Cases

  • "Presented by" Wi-Fi sponsor takeover on game day
  • Halftime or intermission concession offers to boost mid-event sales
  • Team store push in the 4th quarter or post-win
  • Zone-based sponsor activations tied to high-traffic areas (gate, concourse, premium)
  • Post-event follow-up campaigns to bring fans back for the next game

What success looks like

  • New sponsor activation inventory with measurable engagement reporting
  • Clear visibility into fan traffic patterns and zone performance
  • Higher concession and merchandise revenue during the event window
  • A growing opt-in fan audience for future remarketing
  • Sponsorship renewals and package expansions backed by real performance data
  • Better staffing and operational decisions based on real venue behavior

Transform guest WiFi into a marketing and insights engine.

Modules That Fit Your Needs

All modules include:
Enterprise-Grade Cloud Infrastructure
Multi-Location Dashboard
User Access Control
  • Modules
  • Access
    – Advanced Captive Portal
    – Guest Forms, Vouchers and Payments
    – SecurePass (requires compatible hardware)
    – Survey Builder
    – Multi-Location Data Views
    – User Access Control
    – Data Export to CSV
  • Insights
    – Detailed Location Analytics
    – Demographic and Device Information
    – ROI Calculator
  • Automation
    – Triggered Campaigns
    – Email App Integrations
    – Loyalty Integrations
    – Data Sync to other systems/API
    – Coupons & Loyalty
  • Contacts
    – Import External Data
    – Contact Segmenting & Lists
    – Scheduled Campaigns
  • Presence
    – Traffic Counts & Statistics
    – Heatmapping & Traffic Flows
    – Alerting & Reporting
  • Advertising
    – Intelligent Landing Page Builder
    – Ad-Based Login (Access required)
    – Campaign Management Tools
    – Reporting & Attribution
Get a Custom Quote
*Works with compatible WiFi equipment.

Additional questions?

Book a Demo

Don’t be held hostage with hardware hurdles

GoZone integrates with most business‑grade Wi-Fi hardware, so you can usually start without new equipment or a major IT project.

(click here to see the latest compatibility list)

Need help? We’ve got you.

Our team can help you get up and running and share best practices to help you drive results over time.

gozone WiFi Marketing and Captive Portal support

Dedicated Support Team

More than just another vendor, our team acts as a dedicated business partner committed to your success.
gozone Wifi Marketing and Captive portal partnerships

A True Partnership

Leverage our marketing and technical support teams to make getting started and continued success a breeze.

Customized Marketing

We work with venues of all shapes and sizes, and are ready to help you achieve measurable results.

Click Here to View Demo

FAQs

No. It’s a Smart Wi-Fi platform designed to create measurable revenue outcomes; sponsor activations, audience growth, and on-property campaigns. The captive portal is just the entry point.

In most cases, no. GoZone is hardware-neutral and integrates with most major enterprise networks, including Cisco Meraki, Aruba, Ruckus, and Ubiquiti.

Sponsorship and partnership leaders often drive it, with Marketing and IT as key collaborators. We support all three teams throughout onboarding.

Yes. You can configure different branding and campaign rules for each event type, so the experience is flexible across your full venue calendar.

Just a few partners that trust GoZone

t260_masthead_sponsor_image
Hodgetown Stadium Logo
Key Bank Center Logo
Blue Cross Arena Logo
Allianz Field 350
Polar Park
Nascar Logo
See Why Venues Love GoZone
"GoZone support has been quick, thorough, and they always follow the issue to its resolution. GoZone’s commitment to service excellence on top of a stellar software platform is very apparent."
Scott E.Communications Manager
"We now know who our customers are and can use our own email marketing platform to communicate with our guests. In the 2+ years since we’ve partnered with GoZone, our rate of return customers has dramatically increased."
Adam P.Director of Marketing
"Smart WiFi has exponentially helped to grow our marketing database and engage with our customers. As a marketing expert, I know the value of an updated and targeted customer list. When your marketing efforts reach a larger audience, you’re going to get better results - regardless of what you’re promoting."
Zeb A.Creative Director
"Words cannot explain how happy I am with this platform and marketing service. GoZone's marketing team performs an amazing job at staying up to date with creating email campaigns that promote my upcoming events to my WiFi guests in a timely manner."
Chris W.Owner
"The ability to understand our customers, and have a way to instantly engage with them, is extremely important to our brand development and strategic marketing efforts."
Victoria V.Marketing Specialist
"The data collected with GoZone allowed us to identify an unexpected pattern in our new location. Analyzing that data led to an operational adjustment which resulted in an increase in revenue."
Jeff G.VP of Strategy

Download the Solution Brief or eBook

Stadium Wi-Fi Solution Brief

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Turn Up Revenue & Engagement

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Related Posts

Coupons

Unlock new revenue streams with Smart WiFi’s automated coupon campaigns—create unlimited, customized offers that are instantly delivered to your guests via email or SMS when they connect to your WiFi. Effortlessly boost engagement and drive repeat business, while tracking every redemption to see real results for your venue.

Splash Page Scheduler

Take control of your guest experience with our Splash Page Scheduler! Effortlessly plan and customize splash pages for any day or special event—whether it’s a weekly promotion or a one-time announcement. With flexible scheduling, you’ll always deliver the perfect message to your guests, exactly when it matters most.

How Does OpenRoaming Work?

OpenRoaming is a groundbreaking framework designed to provide seamless and secure Wi-Fi connectivity across multiple networks without the need for users to repeatedly log in or manage credentials. This simplifies user experiences while enhancing security and interoperability. Here’s how OpenRoaming operates:

  1. Automatic Device Authentication: OpenRoaming enables devices to automatically authenticate to participating networks using trusted identity providers, such as service providers, educational institutions, or enterprise systems.
  2. Federated Trust Framework: It leverages a global federation of identity providers and access networks. This ensures secure communication between the user’s device and the Wi-Fi network, allowing for trusted and seamless connections.
  3. Encryption and Security: OpenRoaming employs advanced encryption protocols to ensure secure data transmission and user privacy.
  4. Seamless Handover: When moving between participating networks, OpenRoaming allows for uninterrupted connectivity without requiring users to re-authenticate or reconnect manually.
  5. Standardized Deployment: Networks participating in OpenRoaming adopt a consistent framework, ensuring compatibility and ease of deployment across diverse environments.

Advantages of OpenRoaming

  • Effortless Connectivity: OpenRoaming eliminates the need for repeated logins or managing passwords, delivering a frictionless experience for users.
  • Improved Security: By using identity federation and encryption, OpenRoaming ensures user data is secure, reducing risks associated with public Wi-Fi networks.
  • Global Interoperability: OpenRoaming’s federated framework allows users to connect seamlessly across a vast ecosystem of participating networks, enhancing mobility and convenience.
  • Enhanced User Retention: Businesses benefit from providing an uninterrupted user experience, encouraging longer visits and repeat engagements.

Challenges with OpenRoaming

  • Initial Setup Requirements: Participating networks must implement the OpenRoaming framework, which may involve technical setup and coordination with identity providers.
  • Network Participation: OpenRoaming’s effectiveness depends on widespread adoption by networks and identity providers, limiting availability in areas where participation is low.
  • Compliance and Maintenance: Ensuring compliance with OpenRoaming standards and maintaining infrastructure can require ongoing effort and investment.

OpenRoaming for Businesses

 Businesses that adopt OpenRoaming, which allows guests to connect automatically, gain a competitive advantage by providing a secure and effortless Wi-Fi experience for customers. From improving customer satisfaction to creating opportunities for engagement and loyalty, OpenRoaming transforms Wi-Fi connectivity into a strategic asset. By joining the OpenRoaming ecosystem, businesses can become part of a global network that keeps users connected wherever they go.

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How Does CAPPORT Work?

CAPPORT (Captive Portal API) streamlines the process of connecting users to Wi-Fi networks by creating a seamless and user-friendly experience. When a user accesses a CAPPORT-enabled network, they are guided through an efficient flow for authentication and internet access:

  1. Connection Initiation: The user’s device requests internet access when attempting to connect to the network.
  2. DHCP and CAPPORT State Interaction:
    • The device communicates with the DHCP server to obtain an IP address.
    • Along with the IP, the DHCP server provides a URL to the CAPPORT State endpoint.
    • The device queries the endpoint to determine whether it needs redirection to a captive portal.
  3. Captive Portal Engagement: If required, the user is redirected to the portal, where they can complete actions such as accepting terms, entering login credentials, or providing other validation.
  4. Authentication and Access: Upon successful validation, the network grants the user internet access, and redirection ceases for the duration of the session.
  5. Browsing and Session Extension: Users can browse without interruption. CAPPORT also supports seamless session extensions, allowing users to extend their session without re-authentication.

 

This standardized process ensures a smooth connection and consistent user experience across networks and devices..

Advantages of CAPPORT

  • Standardized Connectivity: CAPPORT ensures uniform communication protocols, delivering consistent network behavior and enhancing the user experience.
  • Improved Browsing Experience: Avoids common HTTPS redirection issues, reducing errors and streamlining the login process.
  • Seamless Session Management: Enables session extensions without re-login, ensuring uninterrupted connectivity for users.

Challenges with CAPPORT

  • Implementation Complexity: Setting up CAPPORT requires a robust network infrastructure, which may challenge businesses lacking technical expertise.
  • Local DHCP Server Requirement: CAPPORT relies on a local DHCP server with an API, necessitating specific configurations and potential cost considerations.
  • Device Compatibility: As of 2023, CAPPORT support is not universal, limiting functionality on some devices.

By addressing these challenges, businesses can leverage CAPPORT to enhance connectivity, improve user experiences, and create opportunities for Wi-Fi monetization and marketing.

Talk to an Expert

Talk to an Expert

 

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.
  • User friendly drag-and-drop builder
  • Social login options
  • Custom form builder
  • Built-in templates
  • Personalized merge codes
  • Supports custom HTML

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.
Talk to an Expert

Versatile Form Builder

  • Learn more about guests
  • Receive feedback and reviews
  • Know what new products to implement
  • Verify email addresses
  • Gain more insight on marketing opportunities

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.