What Are the Benefits of Marketing Automation? 

As a business owner, growing your business is a goal that involves many processes and tools that can improve the efficiency of your marketing efforts. Marketing automation performs repetitive tasks automatically to boost your business. It takes on social media, email outreach, workflows, data and analytic preparation, and other marketing efforts taking time-consuming tasks off your hands and allowing you to focus on other essential aspects of growing your business.  

Marketing automation is a beneficial tool that can help you nurture leads, improve productivity, and help speed up the conversion process. Any business, large or small, can benefit from marketing efforts that allow you to scale across multiple platforms while simultaneously reducing your time and effort. The key is truly understanding your customers and taking advantage of marketing automation tools that engage your clients and make the most of your marketing budget.  

Lead Generation  

Marketing automation provides a better customer experience through engaging lead generation and nurturing. Your lead generation can gather details and provide you with information on people who visit your business’s social media or website. 

Your workflow can be triggered when your customer takes certain actions or through specific events, such as visiting a particular page or adding something to their cart. While it may seem impersonal, great marketing tools allow you to customize each lead’s messages, providing a more personalized experience. 

Lead Nurturing 

Many of your leads may not be ready to buy. To close more deals, you must also nurture those leads and build a foundation for a solid professional relationship. The more you understand your customers, the better you can target them and develop relationships with your prospects throughout the sales funnel stages. 

Improved Sales Productivity 

Marketing automation boosts sales productivity and creates a more effective sales team. Sales teams that spend time and effort on cold calls to leads who may not be interested can waste time. With marketing automation, they can spend more time nurturing relationships with customers genuinely interested in your business. Among the companies that have adopted automation, the most promising use cases are in the sales function. Some of these companies reported an increase in productivity of up to 10 percent. But the exact figure will vary based on your starting point. 

Better Data and Analytics 

Metrics are essential to understand your growth as you manage a marketing automation system. You can track results through the software that lets you see your sales performance and find areas where you need to improve. Marketing and sales work cohesively to develop more robust strategies for customers and sales teams. Analyzing customer data through a CRM system allows you to quickly send the right messages at the right time, encouraging sales and future visits to your business. 

More Effective Sales Conversion 

Any good marketing strategy analyzes the customer base to be able to target people who would most likely be interested in a product or service. The teams then develop marketing efforts to get their brand name in front of these people to increase their odds of sales. With marketing automation platforms, sales teams can manage their leads from the first touch to the closing of a deal. They can personalize the experience with content and offers that compel your customers with relevant information and products they are more likely to enjoy and benefit from. 

Marketing automation is a cost-effective way to produce more leads, build relationships, and close deals efficiently, building brand loyalty within your customer base. By leveraging marketing automation, your marketing and sales teams can focus time and energy on developing solid strategies, creating more content, and engaging more with high-priority customers that need in-person engagement. 

GoZone is a SaaS company and leader in monetizing guest WiFi. The company offers business analytics, venue intelligence, marketing automation and guest engagement to customers that use guest WiFi networks. Delivering branded content, providing customer analytics, and displaying advertising on WiFi networks can give any business a new engagement channel. 

GoZone’s Smart WiFi Suite enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT. 

Learn more at https://www.gozonewifi.com/marketing4wifi/ 

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.