Captive Portal

What is a Captive Portal? 

Businesses of all stripes increasingly use captive portals, which have been around for a while, to give their customers a better experience while gathering crucial consumer information. When a user joins a Wi-Fi network, a web page known as a captive portal opens, usually in public places like coffee shops, hotels, airports, or other locations.   

Gather Data with Captive Portals

A captive portal’s primary function is to authenticate users. Still, it may also be used to enlighten users about the company—for example, by sending out promotional messages—and solicit their opinions or other helpful information. Captive portals are a fantastic way for businesses to promote their brand and provide customers with an engaging experience since they can be tailored to match the company’s aesthetic.  

Utilizing a captive portal may help organizations get crucial client data, one of its many benefits. Businesses may acquire data such as name, age, location, email, gender, and other pertinent information through captive portals. The marketing team may utilize this information to develop more specialized marketing campaigns and enhance the consumer experience.   

Secure Wi-Fi and Enhanced Visitor Experience

Businesses may provide their visitors with better protection by using captive portals. They frequently include built-in security capabilities that help shield users and online company assets against phishing frauds. By making users accept terms and conditions before accessing content, captive portals may also assist organizations in avoiding legal liability for illicit internet conduct.  

Captive portals also allow organizations to restrict users from squandering bandwidth. Effective bandwidth management might be complex in public areas when many users attempt to connect to the same Wi-Fi network. To guarantee that everyone gets a fair share of the available bandwidth, captive portals can assist by imposing time restrictions or download caps.   

Captive portals can also be altered to enhance the visitor experience. Businesses may provide visitors with a tailored experience that can improve engagement and client loyalty by using surveys, quizzes, marketing banners, and live adverts.  

Captive portals are essential for businesses looking to provide guests with a better experience while collecting valuable data. With features like custom branding, data collection, security, bandwidth management, and guest engagement, captive portals are an effective way for businesses to enhance their overall customer experience and improve their ROI.  

Would you be interested in enhancing your customer experience and improving ROI?

GoZone Wi-Fi offers a range of captive portal solutions that can help businesses collect valuable data, improve security, and increase guest engagement.

Please feel free to contact us today to learn more. 

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.