High buildings with network connection between them at morning

Why City-Wide WiFi is the Future for their Economy

COVID has thrown many businesses’ advertising and marketing schemes into disarray, leading to many cities losing out on valuable revenue in the form of tax money. A new opportunity for growth has emerged in the form of city-wide WiFi, something that has already been implemented in some areas to great effect.

Take a look at how city-wide WiFi could be the future of a city’s economy in these unique and trying times.

Implementing City WiFi

Implementing city-wide WiFi is often a matter of utilizing existing structural space, like public buildings and the former sites of payphones, and transforming that area into a node to promote a WiFi signal.

By doing so, first responders can access a network of cameras to gain valuable information, people can use a secure network at home or on the go, and the city can use analytics to inspire future development.

Of course, providing this WiFi comes at a cost to a city, but those expenses can be offset in numerous ways.

City-Wide WiFi Can Promote Local Businesses

The beneficial impacts of city-wide WiFi on a city’s economy are both significant and varied. A city’s local economy is highly dependent upon the businesses in the area doing well.

The recent economic uncertainty caused by COVID has left many businesses looking for new and innovative ways to gain customers, and cities have become strapped for cash as their coffers dwindled without tax income.

Fortunately, city-wide WiFi represents a mutually beneficial system that can give both businesses and the cities they call home a boost.

The cities that have employed an area-wide WiFi system have found that plenty of companies are willing to support the costs of development and upkeep on the infrastructure seeing that it helps everyone involved.

For example, GoZone WiFi has implemented its Ads4WiFi model in Clermont, Florida, allowing businesses to pay to have their company advertised on the interactive city landing page, guest flow page, and in the follow-up emails stemming from the initial contact with a prospective customer.

The vast advertising space available through the Ads4WiFi system from GoZone WiFi allows for a multitude of businesses to seek recognition and drive sales.

Not only do these companies get more web and foot traffic from their city-wide advertisements, but their revenue also becomes the city’s tax dollars. This symbiotic relationship also reduces the costs to businesses that currently have their own WiFi systems; there’s no need to pay for an individual store’s WiFi if it’s supplied by the city.

This give and take helps the city as a whole, the businesses involved, and the people that visit the area, too. A WiFi-friendly city is more appealing to consumers, tourists, and residents of the area.

Aside from the economic benefits of developing a city-wide WiFi plan, the wealth of data provided by having citizens connect to the WiFi plan makes the entire concept more desirable, especially in the context of COVID.

The WiFi infrastructure can:

  • Real-time data on user density can show if a gathering is getting too large to be safe
  • Integrated WiFi structures in city-operated venues can be used to identify potentially dangerous foot traffic
  • Emergency public health messages can be displayed to WiFi users

The versatility of a modern WiFi system means cities get another tool in their arsenal as they fight their way back to normalcy.

Applying GoZone WiFi’s Ads4WiFi can help hasten any city’s development into a futuristic, symbiotic economy where the businesses and government work together to bolster one another.

Becoming an adopter of Ads4WiFi as a company or a city can help eliminate some of the uncertainty about your economic future. Keeping people connected and informed about their options promotes higher income, and that is something that most businesses and local governments sorely need right now.

Contact GoZone WiFi today and learn about all the possibilities that you can claim to help stimulate your earnings.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.