wifi advertising

How Wi-Fi Advertising Can Help Your Business

In today’s digital age, businesses constantly seek new ways to reach customers and generate revenue. One area that has emerged as a valuable tool for marketing is Wi-Fi advertising. Sports stadiums, conference centers, concerts, and festivals are enterprise-type venues offering digital advertising space to make money.

Since smart gadgets are so common in today’s digital world, offering Wi-Fi connectivity creates a unique potential for Wi-Fi advertising. The chance to provide the company’s most recent goods or services on the platform where customers spend most of their time—their intelligent devices—occurs when a user joins a Wi-Fi network. The user and the company both gain from this transaction. Wi-Fi advertising is often employed across various sectors, including tourism, hospitality, and retail. 

Wi-Fi Advertising: The Power of Contact Information and First Impressions

The opportunity to gather the customer’s contact information for future follow-up and dialogue is one of the significant advantages of Wi-Fi advertising. By doing this, businesses may cultivate connections with their clients and remain top-of-mind for upcoming purchases and services. The landing page of the Wi-Fi is the customer’s initial point of contact, giving the company a chance to make a fantastic first impression. Businesses may leave a lasting impression on their clients by employing images and content appealing to the eye.  

The user can’t miss the brand message because it is given to their device. Businesses get a rare chance to promote their most recent goods or services and draw in new clients thanks to this. Offering discounts, exclusive deals, or unusual items can help businesses attract more customers and boost sales. For companies trying to increase sales and draw in more clients, Wi-Fi advertising is a potent weapon. 

Boost Your Event Loyalty and Sponsorship Revenue with the GoZone Wi-Fi Advertising Platform

Several options are available for Wi-Fi advertising. The GoZone Wi-Fi team can help organizations understand their options and develop a custom advertising plan that effectively reaches different audiences and grows their customer base. We are dedicated to helping sports and entertainment venues build event loyalty, provide real-time messaging to fans, and optimize sponsorship revenues. Our Wi-Fi advertising platform offers several benefits to media, including promoting third-party sponsors with rotating, interactive ads and providing detailed impression metrics to measure the effectiveness of sponsor ads.  

We also help increase event app downloads with app store redirects based on device type. This ensures that users can easily download the event app and stay up-to-date on the latest news and promotions. We collect attendee data, such as demographics and contact information, which can be used to improve future events and marketing efforts. Our platform also provides VIPs, vendors, and sponsors unique Wi-Fi access levels, ensuring each group receives a personalized experience.  

Driving timely email efforts to get fans back at the next event is another benefit of our Wi-Fi advertising platform. This ensures that customers are reminded of upcoming events and promotions, increasing the likelihood of repeat business. Understanding traffic flow and fan behavior is crucial for event venues, and our platform provides valuable insights to apply data to event layout and design. Using presence data to inform vendor placement and event layout, we can respond to incidents using real-time density alerts and provide new and return visit statistics and 24×7 traffic counting to help venues increase concession revenues, drive future attendance, and make informed staffing decisions.  

Customize Your Advertising and Enhance the Customer Experience with Wi-Fi Advertising

Another benefit of Wi-Fi advertising is that it can be customized to target specific audiences. For example, a sporting event might target fans of a particular team, while a music festival might target fans of a specific genre. This targeted approach can increase the effectiveness of the advertising and help organizations reach their desired audience.  

Wi-Fi advertising may also offer helpful information and perceptions about consumer behavior. Businesses may better understand their client base by gathering demographic data and contact information and adjusting their marketing strategies appropriately. Additionally, they may make data-driven decisions regarding upcoming initiatives and track the success of their advertising efforts using this information.   

Additionally, Wi-Fi advertising can enhance the general client experience. By offering free Wi-Fi and relevant advertising, businesses foster a sense of value and engagement among their patrons. They are more inclined to promote the location or event to others and revisit it themselves.   

Ethical Use of Wi-Fi Advertising

Despite the advantages of Wi-Fi advertising, businesses must employ it ethically and responsibly. Customers should always have the choice to decline to receive advertisements, and their personal information should be kept private. According to experts, the consumer experience should be preserved by an organization’s advertising.   

Our Wi-Fi advertising technology assists sporting and entertainment venues maximize their revenue potential by sending spectators real-time messages, increasing sponsorship income, and offering information to enhance event structure and design. Organizations may improve revenue, boost customer engagement, and acquire insightful data on consumer behavior by using Wi-Fi advertising. The layout and style of events may be enhanced, sponsorship earnings can be maximized, and fans can get real-time messages by working with a Wi-Fi advertising provider like GoZone Wi-Fi. Wi-Fi advertising is a powerful tool that businesses can utilize to reach their target audience and expand their consumer base in the modern digital era due to the presence of intelligent gadgets. 

Would you be ready to enhance your event and engage with your audience?

Contact GoZone Wi-Fi today and discover how our Wi-Fi advertising technology can help you maximize revenue, improve customer engagement, and gain valuable data on consumer behavior. 

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.