What is WiFi Advertising?

From neighborhood coffee shops to sports stadiums that can seat an entire community, guests and customers demand WiFi pretty much everywhere these days. WiFi advertising allows you to present these engaged audiences with content, promotions and other brand messaging. WiFi advertising can also offset the infrastructure cost of supporting all that “free” guest WiFi.

How Can Advertising On WiFi Help My Business?

Wi-Fi advertising is used by a variety of different industries including travel, hospitality, and retail. On the surface, it may seem like the only advantage to WiFi advertising is getting your ads in front of your customers. That’s the obvious and most direct use. However, there are several unstated benefits that should not go unrecognized, as they could be the factors that edge out your competition.

Advantages to Using a WiFi Advertising Platform:

gather customer contact info icon

Gather customer contact information for follow-up and future correspondence.

increase customer engagement icon

Increase customer engagement by offering discounts, special offers, or unique products.

earn direct revenue icon

Earn direct revenue every time a guest connects.*

*Direct revenue earned via hosting ad network through your guest WiFi platform.

The potential of WiFi advertising crosses every industry. A large healthcare complex can offset the infrastructure cost of their guest WiFi by offering WiFi advertising while gathering rich presence analytics to improve patient outcome and guest and patient experience.

Imagine a weekend music festival providing guest WiFi brought to you by the festival’s signature sponsor. It’s possible with WiFi advertising. If an event includes free WiFi, WiFi advertising should be included as part of the premium sponsorship tiers.

As colleges become contained communities, WiFi advertising can offset costs and increase revenue for the school while allowing vendors within the campus to advertise. Extra credit: All those WiFi hotspots are great for WiFi analytics, which helps universities and colleges better track student traffic patterns.

How Does WiFi Advertising Software Drive Revenue?

The landing page for your guest Wi-Fi is the first point of contact before a customer reaches the internet. It is an impressive piece of digital advertising real estate. Organizations can use this space to promote their own brand or earn revenue by offering this space up to non-competitive advertising partners. Your WiFi advertising enables advertisers to reach a highly engaged mobile audience, and you earn revenue every time someone connects.

Beyond the incremental revenue, WiFi advertising helps enterprise venues and organizations offset the infrastructure costs associated with providing free guest WiFi. In this context, WiFi advertising more than pays for itself.

How Does WiFi Advertising Software Work?

WiFi advertising is based upon proximity. As long as someone’s close enough to find your WiFi on their network list, they will have the opportunity to connect and then be served your ads. This means that they don’t necessarily have to enter your business – they could be next door or across the street, depending on how powerful your WiFi signal is.

Benefits of Proximity Advertising

You need to promote your business all the time. By showing people details about your business when they connect to your WiFi, you build up your reputation. It’s all part of your branding – and you get more subscribers at the same time. This gives you a way of telling more people about you and being able to connect with them again and again.

Venues We Serve

smart cities icon. Analytics4wifi marketing4wifi

Smart Cities & Communities

Get to know who’s visiting and foster relationships with residents.
sports and entertainment icon. Analytics4wifi marketing4wifi

Sports & Entertainment

Drive revenue through sponsor ad placement and delivery over WiFi.
food and hospitality icon

Food & Hospitality

Grow social following, customer loyalty and user reviews.
travel and transportation icon

Travel & Transportation

Analyze traveler data and send targeted, timely messages to remain top of mind.
retail services icon. Analytics4wifi

Retail & Services

Boost sales with automated promotions and redeemable coupons.
festival and events icon

Festivals & Events

Connect with audiences in real-time with branded and sponsored content.

Why GoZone WiFi?

You own your data.

We believe data is a trusted contract between you and your customers. GoZone WiFi will never use, sell or manipulate your data in any way.

Experience and proven success.

We were innovating digital solutions for businesses back when internet was dial-up. Our leadership team brings over 30 years of experience and success.

Unmatched customer service.

Our entire US-based customer service and support team is here for you. Your dedicated account manager will help you get setup and answer any questions you have.

Hardware neutral platforms.

Your business needs aren’t one-size-fits-all. Neither are our platforms. Get started quickly with our hardware neutral platforms.

Scalable options.

Needs change as a business grows. Our plans and pricing are built to grow with you.

We're human.

More than just another vendor, our team acts as a dedicated business partner committed to your success.

Do I Need Additional WiFi Infrastructure?

GoZone’s platforms are hardware neutral. What does that mean? If you’re already using our Smart WiFi, you’re all set.

Ready to learn more? Let's talk!

The costs of WiFi marketing automation software and WiFi advertising plans vary greatly. Once you see the potential ROI of WiFi advertising, we think you’ll see a WiFi advertising plan as less as a cost and more as a profit center.

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.