Cartoon of people analyzing data over WiFi. Wi-Fi Now World Congress

WiFi Analytics for Your Business

Installing a guest WiFi in your business is more than just providing a service for your guests and customers. Guest WiFi can deliver a more innovative way to market and enhance the experience by providing you with real-time WiFi analytics. The data can better understand your customers’ behaviors, boost sales, and optimize operations. This overall improves your marketing strategies, giving you an edge over the competition.

What is WiFi Analytics?

WiFi analytics is a process that allows your business to capture data through access points throughout your business. The data collected can provide insights into customer behavior, average time spent in your business, crowd size, peak visit times, and repeat visits. Additionally, the process collects vital marketing data such as demographics and digital marketing data.

Using this data, you can create personalized marketing campaigns, arrange store displays, and encourage sales through targeted marketing. WiFi analytics provides invaluable insights that are actionable, accurate, and in real time. This allows you to shift your marketing quickly to enhance the customer experience.

Benefits

You’ll need to understand your customer to ensure your marketing is on-point with your target audience. This will boost your sales and enhance your brand image. Utilizing a guest WiFi allows you to capture critical data and benefit your business in many ways.

Boost Brand Loyalty

It is crucial to analyze return rates to enhance your marketing efforts and boost customer loyalty. Specifically, this analysis should include both new and repeat customers. By doing so, you can gain valuable insights into the effectiveness of your marketing strategies and identify areas for improvement.

Improve Engagement

You can better understand your customer’s dwell time and use the information to increase engagement through managing store displays, marketing efforts, and customer service engagement.

Increase Profitability

You can gain insights into customer behaviors and interactions at the point of sale and maximize profitability by increasing conversion rates.

Enhance Store Experience

Gathering insightful data lets, you know your customers and their needs, likes, and dislikes. It then allows you to tailor the experience to meet their needs better.

Improve Store Efficiency

Improve efficiency within your business by evaluating data and improving business management strategies. Analyzing data allows you to find what is easy and isn’t working and make changes based on the business needs.

Gather Marketing Data

You can gather consumer data such as social media information or email addresses. This will allow you to enhance your social media marketing and strategize your email marketing campaigns. After a customer leaves a store, with this data, you can build a relationship with your customers, thus increasing the chances they will return.

Providing your customers with WiFi access that is safe and secure is vital to delivering a great experience as people visit your business. WiFi analytics can add value by utilizing your shared WiFi to collect essential information about your customers and their behaviors. Using the data provided, you can get to know your customers, enhance your marketing efforts, and boost brand loyalty. Therefore, helping you reach your target audience more effectively and ultimately reach your goals.

Why GoZone?

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.

Learn more at https://www.gozonewifi.com/marketing4wifi/

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.