Installing a guest WiFi in your business is more than just providing a service for your guests and customers. Guest WiFi can deliver a more innovative way to market and enhance the experience by providing you with real-time WiFi analytics. The data can better understand your customers’ behaviors, boost sales, and optimize operations. This overall improves your marketing strategies, giving you an edge over the competition.
What is WiFi Analytics?
WiFi analytics is a process that allows your business to capture data through access points throughout your business. The data collected can provide insights into customer behavior, average time spent in your business, crowd size, peak visit times, and repeat visits. Additionally, the process collects vital marketing data such as demographics and digital marketing data.
Using this data, you can create personalized marketing campaigns, arrange store displays, and encourage sales through targeted marketing. WiFi analytics provides invaluable insights that are actionable, accurate, and in real time. This allows you to shift your marketing quickly to enhance the customer experience.
Benefits
You’ll need to understand your customer to ensure your marketing is on-point with your target audience. This will boost your sales and enhance your brand image. Utilizing a guest WiFi allows you to capture critical data and benefit your business in many ways.
Boost Brand Loyalty
It is crucial to analyze return rates to enhance your marketing efforts and boost customer loyalty. Specifically, this analysis should include both new and repeat customers. By doing so, you can gain valuable insights into the effectiveness of your marketing strategies and identify areas for improvement.
Improve Engagement
You can better understand your customer’s dwell time and use the information to increase engagement through managing store displays, marketing efforts, and customer service engagement.
Increase Profitability
You can gain insights into customer behaviors and interactions at the point of sale and maximize profitability by increasing conversion rates.
Enhance Store Experience
Gathering insightful data lets, you know your customers and their needs, likes, and dislikes. It then allows you to tailor the experience to meet their needs better.
Improve Store Efficiency
Improve efficiency within your business by evaluating data and improving business management strategies. Analyzing data allows you to find what is easy and isn’t working and make changes based on the business needs.
Gather Marketing Data
You can gather consumer data such as social media information or email addresses. This will allow you to enhance your social media marketing and strategize your email marketing campaigns. After a customer leaves a store, with this data, you can build a relationship with your customers, thus increasing the chances they will return.
Providing your customers with WiFi access that is safe and secure is vital to delivering a great experience as people visit your business. WiFi analytics can add value by utilizing your shared WiFi to collect essential information about your customers and their behaviors. Using the data provided, you can get to know your customers, enhance your marketing efforts, and boost brand loyalty. Therefore, helping you reach your target audience more effectively and ultimately reach your goals.
Why GoZone?
GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.
GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to refine operations strategically, bridging the gap between marketing and IT.
Learn more at https://www.gozonewifi.com/marketing4wifi/
