What is WiFi Analytics?

WiFi Analytics is data captured through WiFi access points that can be used to inform and improve business operations, physical layouts, and marketing initiatives. There are two types of data collected over WiFi – presence analytics and marketing analytics. Data reported may include any or all of the following:

WiFi Presence Analytics:

Location data from your physical location, like footfall, heatmaps, and crowd size.

Behavioral data including new and returning visitor patterns, dwell times, and traffic patterns.

WiFi Marketing Analytics:

Demographic data such as customer name, age, birthday, gender, hometown.

Digital marketing data such as email addresses and social profiles.

The access to online behavioral data and targeted marketing capabilities has allowed online spaces to reframe the user experience, demanding that physical spaces keep up. Brick-and-mortar locations are forced to find ways to understand and engage with people while they’re visiting to predict behaviors, improve customer experiences, and remarket effectively.

WiFi analytics provides a bridge for businesses trying to close the gap between offline and online visibility into visitor behavior. Whether you’re a retail shop, a two-day music festival, or an entire city, behavior analytics can reveal insights that drive your future performance strategies.

How Can WiFi Location Analytics Help My Business?

People do not live strictly online or offline. Increasingly, every user journey includes digital and physical experiences. WiFi Analytics helps you close the gap between your digital and physical locations.

Collecting the data is the first step. The next is analyzing that data to reveal insights into your unique traffic trends, behaviors, and preferences, in order to improve physical and digital experiences.

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How Can WiFi Location Analytics Help My Business?

Learn how your customers move through your location. Where do they go first, where do they pause longest, and what space do they avoid or miss entirely? Presence analytics reveal traffic flow patterns and behavior trends in and around your location.
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Comprehensive dashboard turns data into insights.

A WiFi Analytics platform allows you to integrate collected data with existing datasets, giving you a seamless, holistic view of your entire operation.

How Does WiFi Marketing Analytics Drive Revenue?

Knowing your clientele — how they move on- and off-line, what brand messaging resonates and what’s falling flat, which promotions work and which … do not — makes your overall marketing more effective. Better targeting and better messaging means you spend less per newly acquired, or revisiting, user.

Smart WiFi makes gathering customer data easy.

Asking for a customer’s name, email, birthday, and shopping preferences all at once can feel … a little pushy. A Smart WiFi system allows you to gather data across multiple touch points.

A Smart WiFi solution secures your network.

Remembering and sharing a WiFi password is annoying, isn’t it? It’s also a network security risk. Lock down the backend of your business with a Smart WiFi system that includes a captive portal login. All the free WiFi for your customers, none of the risk for you. No more passwords. Ever.

Better customer data equals better marketing success.

The more you know about your customers — how they interact with your brand, what social platforms they prefer, what motivates them to buy and what turns them off to a sale — the better you can personalize and target your marketing efforts. WiFi analytics fills that information gap, with data unique to your customers and your business.

Venues We Serve

smart cities icon. Analytics4wifi marketing4wifi

Smart Cities & Communities

Get to know who’s visiting and foster relationships with residents.
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Sports & Entertainment

Drive revenue through sponsor ad placement and delivery over WiFi.
food and hospitality icon

Food & Hospitality

Grow social following, customer loyalty and user reviews.
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Travel & Transportation

Analyze traveler data and send targeted, timely messages to remain top of mind.
retail services icon. Analytics4wifi

Retail & Services

Boost sales with automated promotions and redeemable coupons.
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Festivals & Events

Connect with audiences in real-time with branded and sponsored content.

Why GoZone WiFi?

You own your data.

We believe data is a trusted contract between you and your customers. GoZone WiFi will never use, sell or manipulate your data in any way.

Experience and proven success.

We were innovating digital solutions for businesses back when internet was dial-up. Our leadership team brings over 30 years of experience and success.

Unmatched customer service.

Our entire US-based customer service and support team is here for you. Your dedicated account manager will help you get setup and answer any questions you have.

Hardware neutral platforms.

Your business needs aren’t one-size-fits-all. Neither are our platforms. Get started quickly with our hardware neutral platforms.

Scalable options.

Needs change as a business grows. Our plans and pricing are built to grow with you.

We're human.

More than just another vendor, our team acts as a dedicated business partner committed to your success.

Do I Need Additional WiFi Infrastructure?

GoZone’s platforms are hardware neutral. What does that mean? If you’re already using any of the below Smart WiFi compatible equipment, you’re all set.

Compatible WiFi Controllers:

Cisco Meraki logo
Adtran Blue Socket logo
Cambium Networks logo
More integrations coming soon.

Ready to learn more? Let's talk!

Let us show you how collecting detailed analytics through your guest WiFi can help refine operations and drive additional revenue.

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
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Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.