Customer Data Restaurant Manager

5 Smart Ways to Use the Customer Data You Collect

Knowing who your customers are is a crucial part of building lasting customer relationships, but gathering the data is only the beginning. How you engage with your customers makes all the difference when it comes to earning their loyalty.

Here are five different ways to use the information in your customer list to increase customer loyalty, drive revenue, and see better results from your digital marketing.

Analyze Customer Data & Behavior

Analyzing the data you collect is the first and most important step to unlocking its potential. First-person data can reveal what your customers really need from you, helping you develop products and services that better answer those needs. Knowing what your target customer really looks like – age, interests, gender, communication preferences – is the key to delivering relevant messages and experiences to them to deepen their affinity for your brand.

Additionally, detailed location analytics can tell you when your customers are visiting, how often, and how long they stay. You can use this to inform smarter schedules and more efficient operations.

Collect Customer Reviews

Positive online reviews are crucial for brick-and-mortar businesses to attract new customers. In fact, 85% of consumers trust online reviews as much as personal recommendations. How can you increase your online review visibility? Use the customer data in your list to identify ideal customers and ask if they’d give you a positive review. Send an email, SMS, or other reminder directing customers to your business TripAdvisor or Yelp page. Chances are your previous guests will happily help you out with a little prompting.

Start Email Marketing

Like the saying goes, “If it ain’t broke, don’t fix it.” Email marketing is still an effective marketing strategy to reach and engage your customers. Email marketing gives you the ability to send out well-crafted messages that reflect your customer data list.

Customer data can help you send more strategic email marketing campaigns in order to overcome specific business challenges. If you aren’t bringing in enough customers on a certain day, for example, send an email showcasing a coupon/deal for that day.

When building your email campaigns, it’s important to be direct with your messaging. Show your customers right away what you are promoting in your emails to get the point across and get readers engaged. Review your email marketing metrics such as deliverability, open rates, unsubscribes, time spent reading, and click-throughs to gauge how well your marketing campaigns are working.

Want to learn more about WiFi Marketing’s potential to increase engagement and revenue for your business? Read What is WiFi Marketing.

Create a Custom Audience for Facebook Ads

If you’re not using your customer data to create custom audiences in Facebook, you should be. Facebook Ads is an increasingly user-friendly tool to accurately target your past and future customers. Make sure that you identify the demographics in your customer data before starting a campaign.

Pro tip: Hyper-define your custom audience to ensure that your ads reach people that have a greater chance of making a purchase.

Focus on collecting the most useful information to communicate with your guests. Facebook requires a matching email address or phone number to get an average 60% to 80% match on your data. If you have access to more granular data such as age range, gender, and interests, you can define your audience to reach a very specific target market.

Send a Survey

The data in your customer will show you what the trends and demographics of your shoppers are, but it doesn’t necessarily tell you why those trends are happening. A well-constructed customer survey is a smart tool to figure out why you are bringing in a certain customer demographic over another. By crafting questions that allow customers to explain their opinions and experience at your business, you can get a better understanding of how the average customer views your establishment and act accordingly.

Are you ready to create more marketing strategies based on the data from your customer list? Let us help. GoZone WiFi’s Smart WiFi Solutions can ensure that your business is continually engaging, marketing and branding to your customers even when you are personally unable to. Take advantage of marketing tools that do the work for you. Contact us today for more information on how to maximize restaurant revenues with WiFi marketing. 


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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.