Restaurants already rely on important systems like POS, online ordering, and loyalty to capture guest data from people who transact. GoZone Smart Wi‑Fi is the missing layer in an omni-channel data collection approach: it helps you capture opt-in guest data from on-premise visitors who don’t transact, then market to them through the channels that drive repeat visits.
The opportunity: capture the guests your transaction systems don’t
In most restaurants and bars, a big portion of the room is “invisible” from a marketing standpoint:
- One person pays for the table
- Guests stop in for a drink or dessert
- Groups come in for events
- Visitors don’t join loyalty even if they come often
GoZone Smart Wi‑Fi complements your existing tools by capturing opt-in guest data from those visitors.
Typical results: For an average restaurant or bar, we often see 300–500 new opt-in contacts per month from on-premise visitors.
Why this matters: better data makes every campaign work harder
When you grow a permission-based audience from real foot traffic, you improve performance across:
- Loyalty enrollment and retention
- Email marketing
- SMS marketing
- Promotions for slow days, happy hour, and events
Capture both email and verified SMS opt-ins
Email is great for ongoing marketing and loyalty nurturing. SMS is often the fastest way to drive action.
With optional SMS login, GoZone Smart Wi‑Fi can capture verified, opt-in SMS subscribers during Wi‑Fi access.
Because SMS messages often see ~90%+ open rates (industry average), it’s a powerful channel for time-sensitive offers when used responsibly.
Drive immediate revenue with instant SMS campaigns
Need to fill seats today?
GoZone Smart Wi‑Fi campaign tools can be used to send instant SMS messages to opted-in guests for:
- Slow-day boosts
- Happy hour pushes
- Limited-time specials
- Event night reminders
Pair SMS with email for longer-term follow-up and repeat-visit nurturing.
Plug into the tools you already use
GoZone Smart Wi‑Fi integrates with popular restaurant loyalty, marketing, and POS software like:
- GoTab
- PAR Punchh
- Paytronix
- Fishbowl
- Thanx
- Klaviyo
- Mailchimp
- Constant Contact
…and more integrations are added all the time.
The goal is simple: keep your stack, and feed it more opt-in guests.
Reduce friction for guests (and staff) with QR code login
Wi‑Fi shouldn’t create interruptions like “What’s the password?” during a rush.
GoZone Smart Wi‑Fi includes a QR code generator you can place on menus, table tents, or signage so guests can connect quickly—while also creating a clean moment to capture opt-in data.
Simplify your tech stack if you want to
If you’re trying to reduce tool overlap, GoZone also offers an optional CRM that can import data from external systems. For some teams, that’s a practical way to save money and simplify the marketing stack.
Get help aligning campaigns across channels
If you have an internal marketing team (or you’re doing it yourself), GoZone’s creative marketing experts can help align campaigns so Smart Wi‑Fi supports what you’re already doing across loyalty, email, and SMS.
Ready to start? It’s Free Forever
The easiest next step is to start with GoZone’s Free Forever plan:
- Capture opt-in guest data from on-premise visitors (including non-transactional guests)
- Add verified SMS opt-ins with optional SMS login
- Send instant SMS for same-day promos
- Connect to your loyalty, marketing, and POS tools
Start Free Forever: https://hubs.la/Q041RDhQ0Or book time with an expert: [MEETING_LINK]
Quick question
If you started today, what’s your first goal—more contacts, more loyalty signups, or more repeat visits?
